B is for Bootstrapper: A bootstrapper is someone who starts a business with no money and funds growth through growth,Starbucks didn't become Starbucks by getting discovered by Oprah Winfrey or being blessed by Warren Buffet when they only had a few stores I think there's a transparent wall, an ever bigger one, between digital spectators and direct interaction or transaction,The problem is that strangers are difficult to convert
You, the marketer, don't care about the long-term value of this audience,No family members, either, we know you can't live without them Perhaps the worst outcome most people can imagine when a project stutters is having to go, all the way back to square one,If you can add a dashboard to a payroll company or a sleep measurement device, you can add one just about anywhere
The lizard brain is near your brain stem, including your amygdala,Dan Pink's video has been seen about 20 times as often as his book has been purchased By paying radio stations and some retailers, record labels could push an act to the top 40, which would increase sales,Once you've demonstrated you know how to do the art, then go after the windmills
You might get lucky and end up with a sweet spot accidentally,John Moore talks about Borders Reducing its Borders And my guess is that the people who do make money gardening probably didn't set out to do so,You can curse the fact that it��s really easy to copy a CD
The goal of a non-profit seeking money needs to be to create an environment in which the community congratulates itself on overpaying,We were first-time patrons, having secured a reservation via Open Table How about, ��you��re right, it��s reasonable to expect that we would have turned off your Prius,I am a member of the Bruce tribe - and proud to be
And yes, the announcer demanded that the guest on stage give us more cowbell,And as we learned at the iTunes store, when something costs a buck, it's a fundamentally different purchase than when it costs $10 or $20 If you want to prove some deep insight or give people textured data to draw their own conclusions, DON'T put it in a presentation,Even Marlon Brando couldn't live the show all the time if he didn't believe it
The bell curve on the right, you'll notice, is bigger,My plea for insight and help is right here It does it occasionally, sort of randomly,I don��t know if you��ve read this book, you should go out and read it right now, you can read it in 45 minutes
They've been seduced into believing that all options are the same, and they're only seeing price,And beyond that, they'd need to admit that they were wrong for not choosing you in the first place Technology puts a lot more pressure on your imagination and creativity, even in pricing,There are people who I will never encounter in a restaurant
You can architect a train station to get more people per minute through the turnstiles,Wait, you say, we can't afford to have our trained engineers working at night, or they won't work those hours Maybe not for everyone, but everyone is for the big companies,Many businesses act as if they have a stake in their suppliers and other vendors
It's a piece of work that would be hard to imagine in any other medium,Once he knows it's her, he can guarantee that the staff will do their best The first DVD includes a full speech I did in Denver in March, along with an hour-long interview with Charlie Rose,While I'm at it, I think we're on the edge of two big software breakthroughs
Some people hear a politician say something and hate it, while others are thrilled by it,When I was a struggling freelancer, I hated to spend money Even better, you can then weave the case into a story, a vivid one that resonates,The number of self-selected elites is skyrocketing
If you're racing, you better figure out what to do about the times that you don't know for sure,Ideally, next time you'd pick a slogan that had a much longer expiration date But please, don't do that presentation you did last time,They have elements that make them very attractive to advertisers and readers
