Email this ? Subscribe to this feed ? Share on Facebook,Or spend the day thinking about the one slip of the tongue you made this morning It's really tricky to find and train people to do this sort of teaching, and anytime you can find some of it, you should grab it,The only thing that will make you remarkable is being worth remarking about
We know how to craft a story that will spread, we know how to find and lead tribes,You either become the best and only platform for consuming books worth buying or you fail Who would you rather hire, a manager or a runner?,Uninvite the devil's advocate, since the devil doesn't need one, he's doing fine
In some ways, this is the work of the Resistance, an insurance policy that gives you deniability if the project doesn't succeed,And I doubly apologize to my beloved Canadian readers who were shut out for no apparent reason that I've been able to discern But, and there's a big but, there's no guarantee that the ends of the long tail start producing revenue or traffic,When I decided to become focused on being an author, the logical thing to do was to sell to that same group of people
You, the marketer, don't care about the long-term value of this audience,No family members, either, we know you can't live without them Perhaps the worst outcome most people can imagine when a project stutters is having to go, all the way back to square one,If you can add a dashboard to a payroll company or a sleep measurement device, you can add one just about anywhere
Best in your world means burning your other bridges and obsessing,It means giving every one of your professionals a blog and the freedom to use it You say, I will do x, y and z, I hope you will give me permission by listening,The exclusion is based on effort and skill, not race or income, but it's still exclusionary
It weighed well over a pound--just the presentation box, not the watch,It��s not like you didn��t know it was coming Boilerplate and selfish redirection of attention are bogus strategies that don't pay off,Apparently, many ebook authors believe you need to write pages that are 56 inches long, filled with claims, promises and fake book covers
Brands in Public isn't the first, nor will it be the last place brands need to be to coordinate and organize the conversation,They spend a long time talking about the solution, architecting it, refining it, pricing it, pitching it, delivering it Four minutes later, they called my number and handed me an identical copy to the display item, oozing with fluorescent sauce,It's not that they are unable to do so, it's that they don't want to do so
Create new products and services that build engagement and possibly revenue among members of the population that aren't in pain,We paid $300 in marketing costs just to get this phone to ring this one time It works for a while, but there's a limit,That's our policy sir, read the ticket, is obviously a lousy marketing ploy
Starbucks was the indulgence of a confident person happy to blow $4 on a cup of coffee,It is, in fact, something much bigger than that for just about every non-profit Real permission is different from presumed or legalistic permission,How many say, I'm using this as an excuse to market to our best customers?
Question: how would knowing that the planet would disappear in 10,000 years change your typical day?,Everyone is a journalist, of course, but just a few do it for a living So, that's what we're experimenting with on Linchpin,If it's not good enough for you as a consumer, why should it be good enough for you as a marketer?
