Tim got his ideas out the door, to the people who decided what to do with them,RSS is my preferred way to read and track a lot of blogs I asked him how many bad ideas he has every month,Doing it half in makes no sense at all to me
Smart marketers are hyper-alert for what's working, for what's starting to get people to prick their ears,Lately, some marketers would like to push us to move from fear to hatred The cool part, the punchline, is that giving a gift for no reason and with no transaction contemplated is actually incredibly powerful,I've met two kinds of successful intuitive marketers
It's easy, then, to assume that this is the mind, that we have just one, one brain, one voice, one thing going on at a time,Align objectives then describe a better outcome The fallacy is believing that whining equals intimacy,I guarantee that they will make you smarter
The way you win is by reinventing the model itself,This blog doesn't accept ads and I don't do paid endorsements They cost $800 each, the person needs 30, so you're trying to make a $24,000 sale,We don't say, When I dress and act like the people around me, I can feel safe as a member of their tribe
Fashion stores don't want sensible clothes that don't change from year to year,We choose a surgeon based on the carpeting in his office and a politician by his hair cut The problem, of course, is that people don't always think like you,That might be exactly the strategy you need to have an impact on the market
It would have failed because I would have somehow tried to track it, or added friction, or tried to profit in some way from the idea,There'd be an orgy of innovation, and from that, a whole new energy and approach would evolve Just because it's easy, though, doesn't mean you have to do it at full blast,In this election cycle, smart marketers at the Obama campaign toned down the spam and turned up the permission
This group is most likely to race on to the next thing, and is also least likely to want to sign up for something that feels tired,One major soft drink company, for example, was talking about turning their brand open source The act of defending your work in writing became a habit, and once it was a habit, the quality of everything improved,That means you'll see an ad on one site based on what you did on another
Check back in a few months and we might be able to reopen it,Imagine standing in water up to your chin The user can easily switch to a different middleman with little or no hassle,And today we're announcing Atlanta on Friday, October 8th
You've probably already guessed what's now: information about information,So the alternatives section tells me what you'll do if that happens And it's gifts--gifts that touch us, gifts that change us--that are transforming the way we interact,In many places, though, that's what it has become
People who are dull and merely aligned with powerful interests have a harder time earning attention, because money isn't sufficient,Obedience is easily replaced, and thus one worker is as good as another and yet providing it is no guarantee you'll find demand,The slow changes in the media landscape are accelerating and virtually every pre-digital system is in danger
I'm pointing out that we make ourselves unhappy just for the sport of it,It is to adopt a long and slow and ultimately profitable strategy of marketing your ever-growing backlist One vote per person, feel free to organize mass group voting,It's okay with me if you skip it, feel free to do so if you expect to be offended
The reason manipulative media doesn't work as well as you might expect is that people have a choice,But the people in the crowd don��t think that And that means spending far more time or money than your competitors who are merely seeking a positive return,People who spend their time at work watching flame wars or indulging their desire to act like trolls, just to get a response
