This is the one that sets the agenda, determines the goal and establishes the frame,The gain in speed, productivity and happiness is massive It ensures that ideas last more than one generation,Searching for more determination makes more sense
There's one place you don't want to be parallel, at least at first: sales,So they'll either behave so they can play with you or they'll go bully someone else What an extraordinarily universal way to construct a product, a service or a business,The challenges of the US antitrust suit were a boundary, one that led to a huge timesink and distraction for the company
Smart marketers are hyper-alert for what's working, for what's starting to get people to prick their ears,Lately, some marketers would like to push us to move from fear to hatred The cool part, the punchline, is that giving a gift for no reason and with no transaction contemplated is actually incredibly powerful,I've met two kinds of successful intuitive marketers
There are many businesses, though, that have no other useful tool available to build market share,In the middle of its biggest growth spurt ever, just before Christmas, Apple fired 800 of its employees for stealing Not the brand, not the experience, but the product,The marketing: Everything, even laptops for kids, works its way through the innovation diffusion curve
Three companies that really pushed against the status quo to carve out important new businesses,I've heard people try hard to read the names superfast, or really slowly, or mumble through them And treating new customers like old customers, treating unknown customers the same as high-value customers is painful and unnecessary,They may not be called trees, but they're there
