Avoid obvious mistakes, don't follow obvious successes,It is, it's here, it's now, and you win and they win when you accept it I am, however, arguing that once you have permission to talk to someone, finding new products or services for them is a smart way to grow,Simple old-school example: In 1984, I drove across the country from California to Boston to take a summer job at Spinnaker Software
The middle of the market is the juicy part, where profit meets scale,No project, no brand, no company exists in a vacuum She started the 150 Project and is already working with several companies to build their tribes,Most marketers are busy trying to persuade people to buy their product
You don't mind, though, because you're engaged, almost entranced,Tell a story to an investor that wants to hear it, and create a cash-flow scenario that makes the investment worth it for both of you But just as it takes more than a hat to be a cowboy, it takes more than a designer prattling on about texture to make a brand,Or the fashion magazine industry, which is high school but with more makeup
The easy thing to do is to scale back the effort, not do what works, but do what feels right instead,In the 1950s, the most powerful person in all publishing was the guy who chose the book for the book of the month club I'd rather force myself to improve it by having the guts to write better posts instead,If not, then why do you keep looking for them there?
And the entire time you're in bed, in pain, unable to pee, all you can do is hate on the doctor,There's even a way the host can see who isn't using it actively It's okay to be passionate about what you sell, even if it's an industrial chemical,There are deep and magical micro-tribes online, and they're maturing
I listened to my Zig Ziglar tapes more than a hundred times each--and I'm glad I did,This was sort of shocking, at least to me: Email this ? Subscribe to this feed ? Share on Facebook,Bonus! A guest post on shipping for Leo on Zen Habits
Some things you can train customers to do:,The right Director is a seeker who enjoys being on a global, dynamic team and brings a sense of humor as well But without a stable infrastructure, none of that works, and water is a key building block in that platform,The last ten percent is the signal we look for, the way we communicate care and expertise and professionalism
Fear is everywhere in the animal kingdom, because fear is a great way to stay alive,If you know that yet another blog post on a topic that's not of interest to your readers will annoy them, don't post it Everyone knows you should listen to your customers and do what they say,This was uncalled for, unnecessary and totally delightful
The best thing to say to an artist of any kind might be, someday, people will think what you did is really important,I am interested in vintages and varietals, Then Windows arrived and the folks at Wordperfect didn't feel the need to hurry in porting themselves to the new platform,One puts a creative commons license on his shots in Flickr and they start showing up in many places, from presentations to brochures
Anyway, near the beginning of most of these comics was a scene where a stranger would meet the team,Creative for you, because you've never been in that territory before, it's all new, it's all at the edges Most of us don��t deserve the great opportunities we have, or the lucky breaks that got us here,It's very easy to plot a course for today that minimizes the chance of disappointment or bad outcomes or lousy luck
Here's the mistake we make in high school:,We want our lawyer, dentist and waiter to demonstrate sprezzatura, but of course, not particularly try to Clothes don't make the man, the man makes the man,Turns out that this is a cheap and effective marketing technique
It's the one that talks when we talk to ourselves,Give the other person the benefit of the doubt Social media makes these interactions even more likely, because it encourages customers to speak up and to connect,The content of each show is a unique mix of science, pop culture and relevance
