C is for Choice: I didn't coin the term the Long Tail, but I wish I had,Take the permission you have and work your way up If all you're doing is increasing the number of digital spectators to your work, you're unlikely to earn the conversion you deserve,And the hardest problem is that we're running out of strangers
Critical mass is the pay off from focused, consistent effort,Religious sect? Life is better for me if I'm not the only one in the building But it's a lot more likely you'll get lucky, I bet,To do projects that would involve certain types of growth but avoid others
As a result, to clear the air, we're going to be taking these 200 sample pages down today,To be clear, then: movies take a long time to make, but they're high impact The problem with customer service is not a new one,If you walk around town with a little shovel, you'll just end up digging thousands of little holes, not one big one
Then, and only then, will you be able to sell something that's naturally scarce,As Tom Peters says, You can't shrink your way to greatness, and yet that's what so many dying businesses try to do Oh! The cost is way lower than the amount saved,The external world is remarkably consistent, and yet we blame it for what's going on inside of us
When you meet someone, you need to have a super power,Stuff that would have been creative last year isn't creative at all today, because it's not near the edges any more This is hard for a lot of marketers who are used to defending the status quo, but it��s truly the best option,Every time? How often, exactly, do you expect to evict a person?
Hiring is what you do when you let the world know that you're accepting applications from people looking for a job,We believe things about changing our names when we get married or what's an appropriate gift for a baby shower Which posts should I read? Which elements of the project are at risk? Who is making the biggest difference to the organization?,The record business, for example, is fundamentally altered by easily sharable, zero-incremental-cost digital files
You gave him something, you got something,They were the ones who spent six hours a day in the library, reading their textbooks See, Gourmet magazine or the frontlist at a midlist publisher were mostly wrapper,Uninformed is not a pejorative term, it's a temporary state
It's enough if your leadership changes things, galvanizes the audience and puts the status quo under stress,Every day, day in and day out, Tim Manners drips a new marketing idea Or devote an entire cable channel to this, year round,No, this isn't a great week to do outreach or make a pitch
If you have money, you can reach the masses,Factories got far more complex and there was less room for improvisation as things scaled someone might know that they need to lose some weight, but what they demand is potato chips,Smoking killed far more people than terrorists ever did
If the goal is to find dangerous items in cargo or track down Stinger missiles, this isn't going to help,We're just not eager to be surprised along the way I was roped into an argument with someone who was sure that ear candling was a useful treatment,I have no doubt that as Apple sees revenue increase from this source, they'll do a much better job of crosslinks and browsing
Who cares what other people think? He has faith in his gut,Too many people, when asked for their opinion, dissemble Carnegie apparently said, Take away my people, but leave my factories and soon grass will grow on the factory floors,It makes some things better and some things worse
Next time all you have is 'good', try nothing on for size,Can I suggest you try the place down the street? I'll draw you a map It's not too late to start treating your customers with respect or build ideas that spread either,The box just said Scharffen Berger on the return label
