The only way to enjoy competition is to have something different, or better, or something that scales,Don't buy from big brands or big stores that don't care about you, or that act in ways you don't applaud Not because the site is owned by a paper or because the founder has connections to the old media,The superstars are hard to find, hard to keep and hard to count on scaling
You can post responses, highlight blog posts, run contests or quizzes,Using email, twitter or RSS along with newsletters, contests and a human voice are all tactics Of course Babe Ruth wasn't even a sparkle in Mrs,Here's the thing: advertisers treat prospects online as targets, as victims, as people to subject to interruption
Which leads the first two, the two we almost never hear about,The island perspective is the Zappos model If you can irrigate and get two or three harvests a year, though, your income goes up by infinity,After one TV episode, you might not know a Tribble from a Romulan, but you've probably figured out the whole Vulcan thing
They've been seduced into believing that all options are the same, and they're only seeing price,And beyond that, they'd need to admit that they were wrong for not choosing you in the first place Technology puts a lot more pressure on your imagination and creativity, even in pricing,There are people who I will never encounter in a restaurant
Back in 1999, every internet marketer was a genius,Consider this for a moment: Oprah is able to sell ten times as many copies of a book than the New York Times can It turns out that Harry had spent six months writing a science fiction novel about a virus that comes from space and wipes out a small town,It's not about running for something, it's about telling a story that may just energize some that don't want you to succeed
[Flipside: Vic sent me a stat that said that 57% of the online users surveyed hadn't read a blog in the last year,Connect to partners and those that can leverage your work I'm a shiatsu massage therapist, the only one on this block,The transformation of communication is real, it's permanent and it's more powerful than most of us notice
Going for both is rarely the right strategy,Persistence is having the same goal over and over You probably guessed the punchline: The Pope isn't coming to your place of business this trip,Because, it used to be if I gave you my record, I didn��t have my record anymore
