While you control the left-hand column and can pepper it with good stuff, it's still part of a larger site, not your page,The disconnect is caused because people focus on the solution instead of the problem you were given to solve All the evidence we've seen shows that this is a lousy predictor of future performance,Probably not for free, actually, but collecting plenty of tips in the box out front
That one, of course, adds momentum so that when you crash into the second one, that one goes too,I was talking to an author about his next project Because there isn��t one boss, one deliverable, one person pushing the project relentlessly, it stalls,Why is this surprising? After all, he invented the word and he owns the domain
The trap: Use all your money to build a fancy website and leave no money or patience for the hundred revisions you'll need to do,It's not a press conference, it's a speech That's CDbaby and iTunes and the Garrett Wade tool catalog,I think I like it, even if it is a bit artificial]
com made two mistakes with their relationship with me,You didn't set out then to be pretty good, good for your category, sort of important When you identify the discomfort, you??ve found the place where a leader is needed,Here's the thing: advertisers treat prospects online as targets, as victims, as people to subject to interruption
And you'll probably hear a lot more from the unhappy 2% than from the delighted 98,When the marginal cost of the interaction is zero, the marketing opportunities of spreading an idea increase dramatically Now, the amount of high utility freeware and useful free websites is soaring,I'm not Gary Larson, so I guess I should clarify
Key truth: you can't be the badge for everyone,It's almost as if everyone is just waiting for an excuse to do less We want to belong, and yes, we want to be led,People are fickle, but we're generally rational
If this blog had existed twenty years ago, every single marketer reading it would have been a mass marketer, a direct marketer or a spammer,If your 'one big thing' is a key part of what makes you successful, how dare you change it Why doesn't the airport have sleeping benches? Worse, far worse, why isn't there someone you can ask that question to?,I have no issue with people selling ads or links or affiliate programs
There are three things that led to the monopolies we now enjoy:,Lesson 1: don't try to get into striptease programs Now they're not only different from the rest of us, but different from each other,10 mediocre website consultants working in perfect harmony can��t do the work of one rock star
And realize that one day soon, you'll be spending much of your time working with people who you will probably never meet in person,That's because the distribution and pricing isn't part of what I'm trying to say A ticking clock is a marketer's best friend,No direction is perfect, so we play with a strategy for a while, but you know what, flitting is more fun, so we go back to that
Six years after the dot-com boom, there are more Web sites, more email users, and more viral ideas, online and offline, than ever before,While China and the UK offer me juicy relative stats, the audience is in the US and they are ethnocentric I'm going to skip over some of the ethnic generalizations and focus on other parts of the document,It's a free local newsletter with several thousand subscribers
You should know cost per click and revenue per click and be able to make a smart guess about lifetime value of a click,Going from one path to another in one fell swoop FREE TASTE TEST Are we better than Starbucks?,There's been a ton of buzz the last two days about a botched ad campaign they ran, but this post isn't really about that
There are a few problems with this publisher-first approach,Richard Branson doesn't work more hours than you do There are two pieces of math that might help you figure this out,if you were an author or publisher and it was easy to ignore them before, it isn't now
