The only vibrant tribes in our communities are the ones closer the edges, or those trying to make change,Offer a free drink in the restaurant one night and they're angry that it's not there the next And it drives people with something to accomplish crazy, because they want visits to go up, clicks to go up, eyeballs to go up,That's because the lizard hates change and achievement and risk
You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff,The sign the broker posted in front of the house listed her name and then said, #1 in Westchester, Top 10 Nationwide One definition of marketing is persuading the world it wants what you have, regardless of whether they can afford it or not,Lawyer, that's exactly the sort of weaseling I'm talking about
Expose yourself to art, and you'll come to appreciate it and aspire to make it,There are a few bonus upsides available when you buy a copy of Linchpin And there may never be a job like that job you used to have either,You already know the truth: can't please all these groups at once
When you plot the Levy flight, it looks like this:,Richard Branson takes the expected boredom of a CEO and turns it upside down by doing things you don't expect Sometimes it's missing because people disagree about what 'it' is,Jacqueline's breakthrough is a brilliant book that will change the way you see the world
In fact, smart marketers understand that the word 'right' in The customer is always right doesn't mean that they'd win in court or a debate,Am I the only person who wants a Hi Def telephone? This is the cost of a call center or a toll free number or an information desk,Connected events, on the other hand, often benefit from frequency and trust
The dieline blog is a wonderful collection of packaging insights,Remember the Bob Dylan rule: it��s not just a record, it��s a movement Please keep your receipt and be sure to bring it with you if there are any problems,And of course it will be indexed all over the web
We spend money to avoid it and we spend money to embrace it,So have management consultants and yes, insurance salespeople Things in print have a tone and a finality that add an impact that you need to care about,It turns out that the new playing field enforced by the search engines is eliminating many of the shortcuts that used to be effective
Today, the advertiser��s big idea doesn��t travel very well,The only problem is that you won't have enough time to discover all the great stuff Don't do anything you need to apologize for,Henry Ford could have said, we're all manufacturers and been right
Nancy decided that fighting breast cancer was worth fighting for,Beating the system usually involves some sort of subterfuge It doesn't matter a bit what's inside, who wrote it, anything,Please don't show me graphs that place the days in order, in a bar chart
Both people were happy to talk to me for as long as I wanted, but neither person was able to do anything at all,When they're wrong, they're not your customer any more, because it's better to flee than be wrong Michael got a note from Dell today, shortly after buying a computer at work,Blogs let you go farther than that, though
And realize that one day soon, you'll be spending much of your time working with people who you will probably never meet in person,That's because the distribution and pricing isn't part of what I'm trying to say A ticking clock is a marketer's best friend,No direction is perfect, so we play with a strategy for a while, but you know what, flitting is more fun, so we go back to that
This is important to you if you're a marketer,When in pain, the answer is not to pander to the masses and undo the very things that made you special How many clues were just sitting there, how much access I had, how deliberate I was in ignoring them,[Blogs, profiles, and tweets of course, are out there for anyone who wants to borrow or share them
