Spend hours every day integrating the people you work with into a cohesive group,Genius is the act of solving a problem in a way no one has solved it before Let's assume the people buying it aren't stupid,So now, someone asks a question and I can just jump to the slide that answers that question
If this batch sells out, you'll be able to place an order and we can reprint and ship them as soon as they're ready,You're combining the open-mindedness that reading brings with the physical action of writing If you need the validation and acceptance and patronage of everyone you meet, you'll get stuck, and soon,Great brands figure out how to supply a ��room�� to anyone who chooses to visit
The opportunity, in other words, is to stop waiting around for the phone to ring and instead figure out how to do what you do best,The people who come to our restaurant want red meat When I launched my book that coined this phrase 9 years ago, I offered people a third of the book for free in exchange for an email address,The #1 contributor to success in advertising, without any question whatsoever, is frequency
There are a few problems with this publisher-first approach,Richard Branson doesn't work more hours than you do There are two pieces of math that might help you figure this out,if you were an author or publisher and it was easy to ignore them before, it isn't now
Did you start or join this non-profit because of the non part? I doubt it,They're difficult to master because people don't like to fall Email this ? Subscribe to this feed ? Share on Facebook,Have you noticed that most airports feature the same restaurants? It's not an accident
Few people understand it, while others use a definition I don't find very useful,That means we're already compromising, we just argue about how much A worthwhile discipline: when giving feedback, separate not for me from not for anyone,The result of that shout out is now published on the inside cover of my new book
I just found this post, lost and forgotten, in the bottom of a folder I was backing up,And almost without exception, organizations are run by people who want to protect the old business, not develop the new one But in those days, the Net referred to Archie and Veronica and the online services,but of course, if he did that, burned a source that spoke to him off the record, he'd never be trusted again
Things that might make it vibrate and resonate don't work,Marketers have long tried to turn happy events into shopping opportunities Free samples and free ideas and free bonuses are not necessarily generous acts,Thanks for reading, in whatever form you choose
Number [four]: you yelled at the consumer,When was the last time you excitedly told someone about Fedex? People are too selfish for an emotion that selfless, most of the time,If you want to read more, in order, my books on this: All Marketers are Liars, Meatball Sundae, The Dip, Purple Cow, Permission Marketing
Matt has a masterful post up about what it means to ship,I'm investigating new ways to make this more efficient going forward You get hooked on them or they demand more attention or they make too much noise and the less-shiny projects or people whither away,As the medium changes, publishers are on the defensive
If you read a blog post and misinterpret what I said, that's my choice, not your error,A frightened consumer is not a happy consumer Your signs, your contacts, your fine print,The long way is to create content that is updated, unique and useful
Readers have let me know about his recent troubles, and I certainly meant no disrespect,Announcing a summer camp for marketers in high school and college A quick glimpse at just about any profession shows you that the vast majority of people who succeed professionally also went to college,But there is no $4 option for Jerry Seinfeld
