Not just the words, we're going to judge you even before we read the words,I wonder which comes first, the curiosity or the success? You don't find customers for your products,The thrill of possibility, the chance for recognition, the chemical high of anticipation
Hey, if five days are good, why not twenty or fifty? Sooner or later, you just move on,A lot of the stuff marketers make is unanticipated, impersonal, irrelevant junk that consumers merely tolerate This is why the Journal's report that Google is flirting seriously with a big advertising buy is so troublesome,They even judge you by the typeface and ads on your blog
And you're marketing yourself and the problem to them,If you're not proud of it, don't serve it Tolerating some noise and shoplifting and cranky customers is part of the deal,When I wasn't injured, I was busy baking bagels
It might feel scary, but rationally, it's not,Every day it's a whole new crop that need to figure out what RSS is and how to subscribe Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use,Castrol gets both rules right in this inane commercial
Marketers get carried away with themselves and focused on their greatness and forget to tell a story that people enjoy believing,Do you want this cool new cookbook about Spain? It's right next to that amazing new novel about food in Spain I had an interesting interaction along these lines this week,And, that the only way you get from here to there is to just do it
As long the game theory rewards the waster, the one who corrupts the system and hurts everyone else, it'll continue,It's not my job is a comforting refrain when you'd like to hide out Bring it to the world directly, make your own video, write your own ebook, post your own blog, record your own music,She left us a very powerful message before she left
I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue,In one experiment I did, 200,000 followers led to 25 clickthroughs Successful people rarely confuse a can-do attitude with a smart plan,PS for audio listeners, Linchpin is now available on iTunes
What about the last time you fell for an April Fools joke?,Sometimes we resolve the imbalance by becoming closer to the brand or the provider Now, the market and the consumer and idea trump the system,And yet sometimes, we can't help ourselves
And in a world without effective, scalable advertising, remarkable products and services are the single best way to succeed,When you rely on freelancers you can put a value on their time based on what the market is paying People get brought along, there's free donuts, there's a whiteboard and even a conference call,Perhaps one criticism in a hundred is actually a useful and generous contribution in your quest to reorganize things for the better
A rational decision is based on testing and data and an understanding of the mechanics underneath the system you're working on,You give me money, I give you stuff, or a service The goal was to engage the factory, to feed it, maintain it and have it produce efficiently,Your fair share isn't going to be yours unless you give the public a reason to pick you
Sure, Seth can do that, because he has a popular blog,I was amazed and a bit delighted to discover that less than 16 hours after announcing it, the entire warehouse was sold out given the ability, people create more variety,Here's the thing: I liked having editors as my customers
This is the group we tell about our new product, our new record, our upcoming big sale,The best time to engage with an employee is when everything falls apart, not when you're hitting every milestone School is tests and credits and notetaking and meeting standards,This change led to an explosion in choices
