Some brand new juicy videos from American Express,Hint: They started Google in the middle of the dot com melt down Diet books that say, eat less, exercise more, may work, but they don't sell many copies,Jack points us to this regularly updated collection of inane, indecipherable or insulting comments from YouTube
The single most important marketing decision most people make is also the one we spend precious little time on: where you work,Please skip over the first few minutes of silence and announcements We're insanely lucky that we weren't born during the black plague or in a country with no freedom,And yes, I think it's a marketing decision, because the market embraces 'how
Oprah Winfrey launched a magazine in the Spring,Not based on unemotional data, but on emotion-rich, experience-based stories Not in the value spent, but in fees and breakage,One bank near my house, now ten thousand a click away
In order for the tribe to exist, it must have insiders,Growth is frightening for a lot of people My new book is called Tribes and it comes out today,As a marketer, you win when they choose you
If I ran a campaign, I would immediately stop asking for money,This discussion is usually filled with superstitions, traditions and half-truths Once you start buying TV time, you just added another tool to your marketing belt,So, are you getting good feedback on your brand presentation?
Take every scrap, even the people you don't like, and sew them together,It has nothing to do with winning a Nobel prize in physics or certain levels of schooling A souvenir of a shopping expedition or perhaps just a little bit of joy in the shower every morning,If I want to circle something or zoom in, I just put my finger on the screen and do that
Email this ? Subscribe to this feed ? Share on Facebook,Most of the time, particulary in b2b and luxury sales, the competition is nothing Your loyalty and your market share will both grow,When the secret ballot was introduced, it just wasn't possible to count the votes in less than a few days
You either need to become one or hire one,Go, ship that thing that you've been hiding There are millions of songs on iTunes that have sold zero copies,It took a year or so, but I finally figured out that my customer wasn't the reader or the book buyer, it was the publisher
Now you need to find a second reason for not making things happen,Check out this letter from the publisher of a magazine you've never heard of to the founder of a little magazine called Readers Digest: Yet another soundcheck for yet another band playing at the venue where you work,Theologians wrestle with this dilemma all the time
The market now expects and demands an unreasonable effort and investment on your part,Exploring helps you figure out what you can do the next time you present or perform or interact This mix creates the perfect opportunity to play it safe and to follow the leader,On the other hand, if they're at the table because you're persistent or charming, the only problem they have is, how do I get out of here
The art, then, is to pick your niche, not to freak out about how to yell about it,For him, at least this one time, he liked the way it felt to be seen as a leader, to go first, to do an experiment Choose the long-term, sacrificing the short,We could call it an anxiety program, instead of a tax
Matt has a masterful post up about what it means to ship,I'm investigating new ways to make this more efficient going forward You get hooked on them or they demand more attention or they make too much noise and the less-shiny projects or people whither away,As the medium changes, publishers are on the defensive
