There are a few problems with this publisher-first approach,Richard Branson doesn't work more hours than you do There are two pieces of math that might help you figure this out,if you were an author or publisher and it was easy to ignore them before, it isn't now
Six years after the dot-com boom, there are more Web sites, more email users, and more viral ideas, online and offline, than ever before,While China and the UK offer me juicy relative stats, the audience is in the US and they are ethnocentric I'm going to skip over some of the ethnic generalizations and focus on other parts of the document,It's a free local newsletter with several thousand subscribers
The place where expectations are lowest: leadership,In 2000, I invented a gadget called RadaR Polk is basically a furniture company that makes speakers,Most likely, she wanted the psychic satisfaction that she associates with eating well-marketed snacks
Of course, nothing lasts forever, and competition does show up,If that��s your strategy, of course you can��t have it be a solo blog Here's the essential distinction: Selling ideas is a fundamentally different business than having ideas,Here's what I'd want if I were hiring a marketer:
You need to offer a community that increases in value as it scales, or a unique perspective or technology,There are very smart alternatives in almost every category No, because they're doing work that matters,So that means you must create a product that doesn't require a superstar to sell it
Other businesses, like Amazon, do better when they have lots of competition,It creates meaning and momentum and structure We don't need more gossip sites from celebrity magazine editors,The biggest problem marketers make is misjudging their audience
I'm not proposing you endorse theft or ignore the bad news,If I want the real truth about a business and where it's going, I'd rather see something else The professor--solving interesting problems,David Byrne doesn't even remember who I am
