Something being viral is not, in an of itself, viral marketing,And if the company is hurting people or the world you operate in, it doesn't matter who told you to do it, you still did it It takes three years to be an overnight success, sometimes more,If your organization can thrive with ordinary folks, then the marketing you're doing right now to fill the ranks might even be overkill
If you were a law student, the choice was easy,I'm guessing that less than 10% of the people who read this blog have read one of my books Too much tape! Not enough tape! There's a logo!,Remarkable costs time and money and effort, but most of all, remarkable costs a willingness to be wrong
Irrational passion is the key change agent of our economy,The key is that the gift must be freely and gladly accepted Five minutes a day you might do exceptional work, remarkable work, work that matters,One big reason that vilification occurs is that the angry person feels as though not enough attention or sympathy is being paid
Starbucks was the indulgence of a confident person happy to blow $4 on a cup of coffee,It is, in fact, something much bigger than that for just about every non-profit Real permission is different from presumed or legalistic permission,How many say, I'm using this as an excuse to market to our best customers?
Which part of your mind makes decisions about credit cards, personal security, relationships, job prospects and creativity?,You could, for example, list your items by price, or by popularity Record execs thought they had the power to fight iTunes,Can't please everyone, isn't just an aphorism, it's the secret of being remarkable
Many people in the United States purchase one or fewer books every year,But there is an mp3 interview that will help you get your arms around how each page works Experienced marketers and artists and those that make change understand that the new is not for everyone,The Apple store is carefully calibrated as an architectural and retail room that will change how you feel when you enter it
We'll start with the basic premise then move on to the fourteen trends in the book,Does the relationship of internet connectivity via cell phone in the UK vs This is the first war that's a marketing war,You can run that banner ad in a thousand places
fast to market, fast to ship you something,Email this ? Subscribe to this feed ? Share on Facebook The random event is a problem, something to be feared and extinguished,It's a great parlor trick, but you're probably going to be wrong
It's paper that creates cost and slows things down and generates scarcity,Getting from here to there involves making sales, delivering on promises, overcoming the Dip and shipping Now they have my card, but hey, it's the USPS, so I trust them,My favorite concerts have always been the acoustic tours
Rattled, another mistake is made, and then again, until failure occurs,Taxi drivers in New York were worried about adding credit cards to their cabs Compared to just a few years ago, more people know you, you have more options and your attention is far more precious than it ever was,One more reason you might want to stop reading this and check your feeds
People who fear they will be hurt by a change speak up immediately, loudly and without regard for the odds or reality,The sign read 99 CENTS! And the subtitle was, Everything $1 and up If the market respects the creator, takes action and then adopts the work, it's in good taste,You can live without some of these, but go in with your eyes open if you do:
On a website, a pop up, a popunder, a cloaked IP address, a persistent window that won't go away, loud headlines and calls to action,Those days are all getting intermingled now We're seeing a dramatic increase in this category,Or at least I despise the human nature that creates that behavior
