So, here's a can of tuna, but maybe that's not okay because it's a can and it's tuna,The top-down, control-the-message strategy worked in the past for a few reasons: When you try to maximize anything, you work to be efficient, to fit in, to appeal to the average person, since that's where the numbers are,I want them to be great at synthesizing ideas, the faster and more insightfully, the better
The best promotional gimmick will be the dictionary that finally has the guts to print an edition missing the word gullible,Catch up on the last six installments of this series here You're either selling the story of your enthusiasm and attention, or you're not,A marketer does something and a consumer tells five or ten friends
One benefit of diversification is that you can average out your risk,You don't get the benefit of the brand when it's hot without accepting the blame of the brand when it's wrong Leadership is scarce because few people are willing to go through the discomfort required to lead,I know, you can't have word of mouth unless you have a sale, but a sale that leads to pain is hardly worth it
Buy Poke The Box now from these online retailers:,Many people are unable to put their finger on it, but this is a magnetic trait for many of us THEN go searching for the way to capture that energy and share it with the world,Of course, there's a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least
Call his bluff and odds are you'll have a much more cooperative team, top to bottom,That's when creativity has a chance to change the game Okay, so Amazon's Kindle is cool and it's gaining in traction and people who have one buy a lot of books,Human beings have adopted this signaling strategy with a vengeance
Experiment quietly, figure out what works, do it more,How often do you or your brand initiate rather than react? How often do you tweet instead of retweet? Invent rather than exploit? There was an attention drought for the longest time,I hadn't been on campus in months, I was already busy running a brand in Boston, learning more than I could have in school
Either you got a job at a firm that proved its worth by paying a lot or you didn't,Books remind us of school, of chores, of homework On the other hand, I really enjoy the few times I have something weird to ship fast,[There's more in an interview I just did with John
The lemonade is free, but there's a big tip jar,But if the investor gets 4% of every check paid, that's money back starting on the first day I think it might be fun to make up your own riff and post it on your blog or online profile as well,They're afraid of anything with too many choices, too many opportunities to look foolish or to waste time or money
The traffic engineers in New York think nothing of wasting two minutes of each person's time as they approach a gated toll booth,The answers are pretty predictable, and mostly correct Jeff points us to Done, an SEO firm that claims it can quash bad reviews from showing up in Google,If you are really and truly having a meeting to discuss something, then the Pecha Kucha approach is brilliant
Reassure the public that the government is really trying and,In short: if you're local, we need to buy from you Hal Varian at Google reports that the average person online spends seventy seconds a day reading online news,Someone is going to be the gatekeeper, and it should be you
If your online friends aren't egging you on,If you need the other person to slow down and explain every little bit, you've missed the point Once there's a category, a ranking, a place to battle for supremacy, we run for it,Marketing, it turns out, works precisely the same way
My question is: what if you eat them in the wrong order?,A huge amount of effort, off limits to most people, earns you just a tiny bit of quality Expert--writes the manual, doesn't follow it,And in many markets, they can afford to pay someone like him very handsomely
