My friend Jerry calls these people corporate chiropractors,And the product, in the end, is not so much better It's to establish an expectation that of course they're going to do something that matters,My team and I created 120 published books and pitched another 600 ideas, all of which were summarily rejected
The number one reason people give me for giving up on something great is, someone else is already doing that,You can listen to your customers murmur about you online, except that pleased customers tell a few people, angry ones tell everyone The sad thing is that we often conflate the two,About twenty five years ago, Howard Gardner taught us his theory of multiple intelligences
The best promotional gimmick will be the dictionary that finally has the guts to print an edition missing the word gullible,Catch up on the last six installments of this series here You're either selling the story of your enthusiasm and attention, or you're not,A marketer does something and a consumer tells five or ten friends
Why are so many local stores struggling? Because so many customers cross the street to the big box stores,Prepare for the talk by taking pictures of each person A month before sale date, for example, tell them it's coming,Feel free to add your own tips or check out some books I've highlighted here
Buy Poke The Box now from these online retailers:,It'll cycle 5 or 10 times before you start speaking Then, instead of the buyer being a hero for ten seconds, he gets to be a hero for a year,You can get all four of these for less than the cost of dinner in a restaurant!
So, here's a can of tuna, but maybe that's not okay because it's a can and it's tuna,The top-down, control-the-message strategy worked in the past for a few reasons: When you try to maximize anything, you work to be efficient, to fit in, to appeal to the average person, since that's where the numbers are,I want them to be great at synthesizing ideas, the faster and more insightfully, the better
