Here's the thing: every single one of these policies is something that you'd be willing to do for a good customer anyway,Fred Vogelstein does a dissection of the evolution of the iPhone in Wired Rather the PSL are needed for the distribution of the users' attention back to the works,Business as usual is sure to fail, sure to disappoint, sure to numb our dreams
It requires education and coaching and patience to create a team of people who are better,Loyalty can be rewarded, but loyalty usually comes from within, from a story we like to tell ourselves My first real job was leading a team that created five massive computer games for the Commodore 64,Simple example: start a blog and post once a day on how your favorite company can improve its products or its service
When times are good, buying things is a sport,The short version: most big charities are based on direct mail fundraising, and as you're read here before, direct mail is dying The magazine guided and pointed viewers to the good stuff on the tube that week,It's never too late to choose optimism, to choose action, to choose excellence
In today's million channel universe, though, those arbiters are a lot less powerful,Very few of your prospects literally can't afford it Here's your present, go spend it on what you really want,Without this blog, it's really unlikely that I'd get even a bid or two on it
They stick to the tactics, products, people and channels that they are comfortable with, instead of rethinking what the market demands,The flight was delayed, there was a mechanical problem It works for any business that seeks to attract customers that come in groups where people have different wants and needs,The opening act has the toughest gig in town
A public auction is always a public competition,We got there on time at 6:30 and the restaurant was about a third full But isn��t this pandering? I don��t think so,Labels have trouble getting someone to pay 9
The first revolution hit when people who made stuff started to discover that information was often as valuable as the stuff itself,This is the heart of the modern business plan A gift certificate from a rich uncle is a present as well, it's not really a gift,As a result, there are millions of people in very serious debt, debt so big it might take decades to repay
Suddenly, there's an urgent problem to be solved,The punchline is that some artificial pop might be required Impresario--inventing out of nothing, putting on a show and selling tickets,Our paths have crossed before, we share a few friends, I'm a big fan and he uses permission marketing to sell his records now
The best promotional gimmick will be the dictionary that finally has the guts to print an edition missing the word gullible,Catch up on the last six installments of this series here You're either selling the story of your enthusiasm and attention, or you're not,A marketer does something and a consumer tells five or ten friends
This is why I don't have a podcast, a video channel, any activity to speak of on Facebook,Raise it a little, check to see if revenue rises in aggregate, and repeat Every blog and many news services 'broadcast' a tiny little signal that you can't hear, but your RSS reader can,The way that text ads work is this: you pay by the click
The no people are easy to train at saying no, and they're waiting to be promoted to yes people,The story you tell is far more important than the way you tell it The most recent entry said something like, I am applying for some menial jobs that are below me, and I'm annoyed by it,Maybe it's a public good, a non profit function
