You're not renting an audience, you're building one,Robert Morris, on the other hand, is a useful guide for people in search of good books Negative thinking feels realistic, or soothes our pain, or eases our embarrassment,Connected events, on the other hand, often benefit from frequency and trust
In each case, the reason you wrote someone off had nothing to do with their product and everything to do with their lack of cultural wisdom,It's done as a freelancer, remotely, without direct supervision and it creates a measurable output If there was a way to change the project so I could do it myself, I would,[I was wrong! It's not broken, the instructions are
There's an endless list of others that would like to break in, but it rarely happens,Or you can build a motorboat and deal with the noise and expense, but insulate yourself from the wind We read more than a hundred books, and the book learning happened quickly,Getting new people to enter your market is hugely expensive
and a lot less filler, a lot less copycat stuff and nothing, nothing about Barbara Walters,Sort of, here are the facts about me, please put me in the pile And Jennifer herself, of course, is not nearly as smart as George,Because, if you made it to the top 40, you made it! There is really something special about best seller lists
Book packagers make almanacs, illustrated books, series books for kids and the goofy one-off books you find at the cash register,The price is related to scarcity, brand and storytelling Motivated people, all with something to teach, something to learn and something to prove,Remember WordPerfect? This word processor dominated the world until Word wiped them out
like the boy who cried wolf, the villagers aren't going to come,When letters were set one at a time, it made sense to cast a phrase used repeatedly as a single slug of metal Not because I don��t like it, but because there are always so many other things on the buffet that I prefer,Here are some free things we built for Linchpin:
The person is defined by the marketer, not the other way around,Most items of value derive that value from scarcity Duncan's work does nothing at all to discredit the importance of what Gladwell is saying in the Tipping Point,Which is exactly the right number, it turns out, to make advertising work
Every organization worth its salt has at least one guy like this,If the Kodak guys hadn't invented the Carousel slide projector, Don Draper could never have pitched this ad Too often, we close the sale before we even open it,If you write online, on a blog, on Twitter, on Squidoo, even in the comments section of a site, you are a published author
Dictionaries have discovered that they can get publicity by picking and promoting new words,�� The story didn��t match the facts, and the facts showed up on YouTube They were marketing themselves to the speaker as uninterested, tired and hard to reach,Viral marketing shows up 2,000,000 times in Google, ideavirus shows up 200,000 times
Just as the car you drive somehow says something about who you are,The goal of having a thousand or more friends online is that you're well known The reason that there's so much pressure and focus on finding an ironclad list of musts is that the big and the slow demand it,That's probably because my generation hasn't figured out how to filter, prioritize and work with the incoming the way we have with email
Of course, they've always talked about you, but now they're doing it in writing, in video and in public,If you treat everyone the same, you're not increasing the odds that some people will step up on your behalf When George Washington was a teenager, did he really, really, really want a car?,You can read the label all day long and you won't see that mentioned
