Especially online, where there are so few cues and so few choices,It��s the only option if you want to stay in this business It used to be that marketing to the masses cost a fortune, or sometimes, two fortunes,That's because they're doing you-promotion, not me-promotion
When times are good, buying things is a sport,The short version: most big charities are based on direct mail fundraising, and as you're read here before, direct mail is dying The magazine guided and pointed viewers to the good stuff on the tube that week,It's never too late to choose optimism, to choose action, to choose excellence
