Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share,Been getting a lot of email this week from people explaining why they work for companies doing dumb things or, as in our case, be so lean and efficient that the cost of lasting long enough to make it profitable is one you can handle,That plaque for employee of the month? You can sell it on eBay
When you buy a fridge, there's a big yellow sticker with a number about relative energy consumption,With computers, though, alphabetical order is almost always a bad idea, even chronological order doesn't work perfectly Then, when you've earned the right to attention and respect, months and months later, sure, ask,And what is unique, almost entirely, compared to the movie business, the book business, whatever, is that you sell people
Calling dregs is actually a great marketing strategy,Amazon doesn't care which author sells, just as long as something sells If the facts demand nuance, don't use a graph, because you won't get nuance, you'll get confusion,Angry people are different from other people
Your customers or your friends or your investors or your boss want to know what makes you tick,I want to argue that data and stories are the two key building blocks of marketing--the other three are built on these two The implications of the long tail have nothing to do with this false choice,Neither can accountants or marketing consultants
A public auction is always a public competition,We got there on time at 6:30 and the restaurant was about a third full But isn��t this pandering? I don��t think so,Labels have trouble getting someone to pay 9
So, if I had to show you one slide again, it would be this one,If a product or service adds value for the consumer, it's not a gimmick If you want to be in multiple social media and also have a day job, you're going to need a staff,That's a lot of shipping, hefting and plastic
Why do it? Because if we had stuck with them, it would have changed who we were, who we hired and how we marketed ourselves going forward,That sounds like a treacly mission statement, but it's easy to get distracted by external noise instead of focusing on what counts Effort, on the other hand, is totally available, all the time,And we see it with every human resource issue
Big warnings, extra paragraphs of copy, limited features,If people don't want to pay, it's because you're not delivering enough value for the money you're charging Principle 5: Give your early adopters a forum to celebrate,If you're not proud of it, let the CEO know
