This communication defines the terms of the debate; it defines what issues will and won��t get addressed,Seth Godin's riffs on marketing, respect, and the ways ideas spread PS if you use twitter, remember that what you say is not just seen by your few followers,but now, of course, it's us that are the DJs
The boards themselves should be lobbying to end this practice, but they won't because,If you're strong enough to do that, more power to you It's hard to overestimate how damaging relying on this single action was to an entire industry,What's left is local news, investigative journalism and intelligent coverage of national news
Stand out too much and you're a jerk or a fool,No one ever leaves a speech or a eulogy or a presentation saying, I wish it was longer Let me log in with Facebook Connect and send certain books to all my friends who also have a Kindle,Sometimes efficiency is beautiful, but only when it took a lot of extra effort to get there
Email this ? Subscribe to this feed ? Share on Facebook,They will engage and invent and spread the word If we're in the idea business, how to protect those ideas?,The power of online platforms is that they create traction
Getting your ducks in a row is a fine thing to do,Things like dance, snowboarding and TED talks keep getting better, and faster, because artists see the best and improve on it Each one is a keeper, and a new one is a special event,And so the marketing challenge is to sell the problem
Think about how much needs to be sorted, compared, updated and presented to people who want to choose or learn or trade on it,How much do you need, how will you spend it, what does cash flow look like, P&Ls, balance sheets, margins and exit strategies You listen to the album and you feel differently when you're done,And all three are waking up and facing new circumstances
You can choose to organize to make decisions quickly,If your business needs money, it seems as though you have two choices: Maybe it will be one day, but I'm getting less optimistic,When you lead a tribe, the volume and accessibility of the true believers is a good thing
And yes, there were plenty of tech support calls that asked, where is the ANY key?,Every single person you feature will be famous! Hey, I saw you in that loop! Apple, for example, knows how to contact every single existing customer,I called a company yesterday, one that promises 24 hour a day response
If you're an editor, an agent, a publisher, an author or a fan, go build a page about an author you like,My guess is that it's not quite that automatic, but there's definitely a danger here the story matches our worldview, so we embrace it,Now, though, Rick points us to Pecha Kucha Night
If they embraced the threat, the threat wouldn't have a chance,As a result, we end up hiring people who are good at self-marketing, not at what we need them to do It's usually either fear or lack of interest,If your products are boring, kill them before your competition does
If you make something remarkable, that's because there's something to talk about,In those days we defined ��everyone else�� as people in our high school or people who listened to WPLJ Build a permission asset in the form of an email newsletter or a fascinating blog that people want to read,As in Attila The Hun or Alexander The Great or Zorba The Greek
Not only that, it costs them less to send it than it takes me to figure out what it is and deal with it,As a result, I had plenty of money to spend on snacks for the bus, no hassles about refunds if you broke your leg Never is a lot harder than first, but I guess you get used to it,Like all rules, some are made to be broken, but still
