Calling dregs is actually a great marketing strategy,Amazon doesn't care which author sells, just as long as something sells If the facts demand nuance, don't use a graph, because you won't get nuance, you'll get confusion,Angry people are different from other people
One secret of 'small is the new big' thinking is that you won't fail and you can't fail and you don't need to worry about a bailout,Backlist doesn't show up in the news, but Google is 95% backlist Today, celebrities hire publicists who have no other job but to get their photographs to appear in print,This isn't about ignorance as much as it involves effort
Don't change it when your staff gets bored,This blog has an accent, but I've discovered that it's one that most of the people who read it can live with Ideas that make us look stupid or waste time or money or create some sort of backlash,You might like a dozen people you meet at that reunion, but you can't keep up, because you're full
That doesn't mean you should price accordingly, but it surely means you should understand how high your margins are,Some consumers are short-sighted, greedy and selfish Chatroulette institutionalizes the glance and click mentality,Or as Steven Pressfield describes it, the resistance
These are the folks who go to the Olive Garden for a nice italian meal instead of the authentic place down the street,Forum posts have not been successful at troubleshooting this Simple example: the Starbucks in Larchmont, NY keeps their thermostat at 64 degrees,If I look at the iTunes music store, half of iTunes sales are titles that you could not buy if you went into any record store
Marketers may be selfish, but we're not stupid,When you hit the breaking point with one person, it might be 1,000 or 100,000 people who do the same thing at the same time Give me an earnest amateur any day, please,My point was that if everyone started clicking, clickthrough rates would go up
If your online friends aren't respectfully challenging your deeply held beliefs,To get in practice taking the accepted status quo and questioning it, at least for a little while, at least this or that part of it I had two brushes with higher education this week,Yes you made a package and yes you designed a uniform and yes you ran an ad
And the stallers? They represent the dip, the barrier salespeople have to get through to show that they are serious,Don't worry so much about being cool, and worry a lot more about resonating your story with my worldview I'll certainly quit the minute I sell a few paintings,Maybe a philanthropist puts up money for prizes
Not because you're small in headcount or assets, but because you act small,Sitting in a meeting yesterday, I brainstormed a term, haystack marketing Oprah doesn't pay authors to appear on her show, they pay publicists for the privilege,Once you pay attention to this, it'll get better
And yet, there are plenty of books about getting a job, but no books I know of about choosing a job,The reason is simple: technologists know how to make things work Smarter, harder working, better informed and better liked people do better than other people, most of the time,If one baseball game is good, season tickets are better
LVMH and other huge corporations collect brands that telegraph scarcity above all else,The question I asked them is, does your packaging do its job? We're working with 800 CEO Read to offer the following: buy five copies of Linchpin and we'll send you a digital ten-page reader's guide,A movie can, but most big movies are inane entertainments designed to make a lot of money, not change people
The development of mechanical timepieces spurred the search for more accurate sundials with which to regulate them. Anthropology is a science in that anthropologists use a rigorous set of methods and techniques to�ĵ�observations that can be checked by others. Fungi are important in the process of decay, which returns ingredients to the soil, enhances soil fertility, and decomposes animal debris.
