You don't have to like the coming era of hyper-measurement, but that doesn't mean it's not here,Today, marketers get all sweaty thinking about how this happens magically, virally, for free Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts,What we ended with was the idea, Go, make something happen
the folks on the boards are the CEOs of other companies,If you do your art and the market rejects you, though, you need to make a choice The problem is that the lobbying takes your attention away from the changes you can actually control and implement,Perhaps 2% of the cost of a typical paper
If you read a book that tries to change you for the better and it fails or doesn't resonate, then it's a self-help book,If nothing else, you're an expert on life, on your opinion, on being a consumer Is there a typical large corporation working today that still believes this?,Once you free yourself from the need for perfect acceptance, it's a lot easier to launch work that matters
I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue,In one experiment I did, 200,000 followers led to 25 clickthroughs Successful people rarely confuse a can-do attitude with a smart plan,PS for audio listeners, Linchpin is now available on iTunes
We have beta-testers like Allstate and Molson and Home Depot that see the value of showing up where the conversation is happening,One side thinks they have figured out a solution So, after asking, clearly, twice, I sat down,I have no patience for bureaucracies that proclaim that they are unable to innovate
Because everyone has the ability to make a record now,But perfect rarely leads to great word of mouth, merely because expectations are so hard to meet Every once in a while, someone sends me an email saying, Is this really you?,Charge people more than $10 a day and suddenly you're making hundreds or thousands of dollars of extra profit
I was talking with a senior marketer at one of the most famous brands in the world last week,What's interesting to me is that different products and ideas are spread by different groups of people Or maybe someone will find some magic beans,Yes, that was my screaming you heard all the way from here
Last month, I offered readers who wanted to review my new book a chance to get an early copy,Armed with Zagats or internet data or some rumor off Snopes, we act as though now we're supremely rational choicemakers Instead, they market stories that match the worldview of the people being marketed to,And then it culminated in Oscar nominations
Usually, the publisher does the index, and I'm embarrassed to admit I hadn't realized it was missing,All the great religious holidays started as secular or pagan holidays first, because they filled an essential social need Wondering around is the act of inquiring with generous spirit,Education and Giving Gifts in the new economy
Not only was quality cheaper to make, it was cheaper to sell,Not absolute cheap, just relatively cheap Why? Because they want a human, a story and reassurance,The internet lets you tell people apart and give them what they need
The center is large, but it's not connected,You have three choices: put up with the whiners, write off everyone, or, deliberately exclude the ungrateful curs More and more often, we're seeing products and services coming to market designed to appeal to the momentary attention of the clickers,Why did the chicken cross the road? Because her lizard brain told her to
Now, it's more of a --> [ box ] <--,Original Post: Announcing worldwide-meet-the-tribe-of-Linchpins day on June 14, 2010 More modern is to view a day's work as a chance to generate gifts that last,The earth has a carrying capacity, certainly
