Brands in Public isn't the first, nor will it be the last place brands need to be to coordinate and organize the conversation,They spend a long time talking about the solution, architecting it, refining it, pricing it, pitching it, delivering it Four minutes later, they called my number and handed me an identical copy to the display item, oozing with fluorescent sauce,It's not that they are unable to do so, it's that they don't want to do so
Getting your ducks in a row is a fine thing to do,Things like dance, snowboarding and TED talks keep getting better, and faster, because artists see the best and improve on it Each one is a keeper, and a new one is a special event,And so the marketing challenge is to sell the problem
Or even, Oh no, now we'll have competition,Factories used to be arranged in a straight line But then we give them rules and procedures and feedback that turn them into a type 1 teacher,The flip side of this occurred to me the other day, as I was busy judging someone for being really dumb
Or consider the way we resist opportunities to lead, to connect, to do work that matters,It didn't pay the author glamorously well, but if your book was chosen, it guaranteed people would talk and it would become a bestseller If you choose to manage a project, it's pretty safe,The best ideas come out of the corner of our eye, the edge of our consciousness, in a flash
