And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
I'm not proposing you endorse theft or ignore the bad news,If I want the real truth about a business and where it's going, I'd rather see something else The professor--solving interesting problems,David Byrne doesn't even remember who I am
We believed, we leaned into it and we got stuck,There are big opportunities here, for all of us Don't show them the existing plan or document, and don't read it to them,After three sentences, they run out of assertions, facts or interesting things to say
Number [four]: you yelled at the consumer,When was the last time you excitedly told someone about Fedex? People are too selfish for an emotion that selfless, most of the time,If you want to read more, in order, my books on this: All Marketers are Liars, Meatball Sundae, The Dip, Purple Cow, Permission Marketing
Instead, they take existing components and assemble them in interesting and important ways,Here's the myth: The novice stage is useful Where, precisely, do you go in order to get permission to make a dent in the universe?,To answer your question, this book is my next book
Chipmunks, wolves and other wild animals rarely get jealous,I don't understand blog posts, emails and other messages that begin with an apology Everyone says you should do your site and your online presence a certain way,I visited a favorite restaurant last week, a place that, alas, I hadn't been to in months
It forces them to make a choice in a spot where they didn't use to make a choice,[I feel badly to be picking on a report I haven't even read Stuff you don't know because you haven't been taught it yet,Whining is rarely a successful response to anything
Call his bluff and odds are you'll have a much more cooperative team, top to bottom,That's when creativity has a chance to change the game Okay, so Amazon's Kindle is cool and it's gaining in traction and people who have one buy a lot of books,Human beings have adopted this signaling strategy with a vengeance
I hate my job, I need this job, there's no way to quit, to get a promotion or to get a new boss, no way to move, my family is in town, etc,Sir Richard Branson has dyslexia that makes it difficult for him to read Go to school, go to the placement office, get a job, do what you're told,The other argument is that it's been around so long, it's like a trusted friend
Marketers, of course, can have the biggest box of all,Meet other people who talk about this blog, read the books and want to make an impact on the universe We looked for cues on websites or in the way a conference was presented and the stage was dressed,Sometimes, adding capacity is exactly the right strategy if your goal is to add more revenue
The depth of analysis you can generate is far deeper than a simple poll,Sometimes, a great editor will push the remarkable stuff Or the angry customer who is bitter, vindictive, loud and out to cost you your job,There were hundreds of neat ideas out there, but they picked ours
I can't imagine why any author given the chance to do this would hesitate,Buy Poke The Box now from these online retailers: ] I'm doing a live presentation on the morning of January 15th in New York,And for most of us, we have no idea what it's like to have $3 to spend on a day's food, or $4,000,000 to spend on a jet
