You can no longer market to the anonymous masses,I visited a Blockbuster store in London, hoping to rent an appropriately Royal-family focused DVD It's not about touting yourself or coming on too strong,Just stretch the sweatshirt in your spare time, watch the creative things other people have done, keep up with the state of the art
And each of these tribes seeks leadership,I had a college professor who did engineering consulting Are you doing work worth doing, or are you just doing your job?,Four people tell you that there was a typo on the third slide in your presentation
They're not anonymous and they're not masses,Would they sell it to me? No, it's rental only It's about making the introduction meaningful,Then, when you do your not creative thing, most people will think it's pretty creative indeed
Call his bluff and odds are you'll have a much more cooperative team, top to bottom,That's when creativity has a chance to change the game Okay, so Amazon's Kindle is cool and it's gaining in traction and people who have one buy a lot of books,Human beings have adopted this signaling strategy with a vengeance
The paradox of an instant, worldwide, connected marketplace for all goods and services:,And to quote the other Chris Anderson, there's going to be a long tail of these video cycles Bonus! Steve Pressfield's The War of Art is coming to ebook format for $1,If you knew that your firm was paying twice as much per associate as the competition, you'd realize that there's a problem
It turns out, though, that if we go upstream and alter the stuff that comes to us, it's a lot easier to do great work,There were meetups in Jordan, Slovenia, the UK, the US and just about every time zone around the world What it took him to create the music is so much greater than what it cost you to consume it that he is giving gifts without doubt,Ideas, markets, niches and causes have a natural scale
Some companies are bureaucratic, slow, dysfunctional,how much is she spending on courting, catering to and seducing that new customer? My guess is that $50 feels like a lot to the doc The job is to ensure that everything is in its place, that errors are zero, that things are delivered on time and as expected,Don't declare that you know exactly why someone made a choice or predict what someone is going to do next, and why
And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
If your company is private, pay yourself a trillion dollars a year, fine with me,Video interview about thriving in a down market A friend advertised on Craigslist for a housekeeper,I worry about the quality of legislation when there isn't a passionate, unbiased reporter there to explain it to us
Doc Searls and Scoble didn't blog for 10,000 hours before they became the best, most important bloggers in the world,Businesses think about getting the invoices in before budget closes, or making the boss happy If they like you, they can always bring you their final best offer for you to consider,It's not hard to find other examples for my thesis
Hiding isn't working, and neither is whining,The fifth time or tenth time, not so much So any venture begins with some question marks,This method is so appealing because it's all about converting the non-converted
