Once a signaling strategy is seen to be effective, we seek to game it,You can stretch a rubber band for a long time Some people want to do things because they are interesting,For a while, there'd be an imbalance, and sites would make too much and advertisers would pay too much
The cost of selling that sponsorship is more than you'd earn,If the telephone guys had set out to make something that did what the telegraph does, but better, they probably would have failed A fair trade, one that perhaps even benefited me, not him,This is a large part of the strategy behind Threadless
You can organize it by highlighting the good stuff and rationally responding to the not-so-good stuff,The sign the broker posted in front of the house listed her name and then said, #1 in Westchester, Top 10 Nationwide One definition of marketing is persuading the world it wants what you have, regardless of whether they can afford it or not,Lawyer, that's exactly the sort of weaseling I'm talking about
A few easy toss up questions and then just ask whether they'd recommend you and why,As marketers, we're tempted to tweak the already tweaked, to turn the 100 to 101, to optimize for the peak performances Fred Wilson and Jerry Colonna, on the other hand, had a different worldview,I got a note from Rob McGinley at Chubb Insurance today
