This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch,The best time to do great customer service is when a customer is upset Should this be about school or about learning?,The internet eliminates the friction and the barriers that made it natural for there to be just a few media outlets per sector
Please don't respond, because unfortunately, we'll have to say no,Markets are big and slow and often sort of dumb, so a memo isn't going to be enough to make change happen Most serious web users realize that Wikipedia can be edited by anyone,The system insists that you make your own calls
The recruiter doesn't solve an urgent problem for the person being recruited, in fact, they create one,Every year, tens of thousands of people die because organ donor status in the US is opt in My guess is that you're already one kind of person or the other,It's not difficult to throw something over the transom
So I reserve architect to describe the intentional arrangement of design elements to get a certain result,Verizon spends a fortune on advertising and outbound marketing A tiny business can do better customer support than a big one,Apparently, the publishers don't count the paper, storage, inventory, shredding and shipping expenses in their cost calculations
He has violated every single rule of the old order, and he's still succeeding,Because there's ony one dot com TLD and no serious contenders, there's only one neighborhood for business online The beauty of real books is that they don't require a reader, which means that millions of people are eligible members of the market,Don't change any important design element without asking me first
Buy Poke The Box now from these online retailers:,Many people are unable to put their finger on it, but this is a magnetic trait for many of us THEN go searching for the way to capture that energy and share it with the world,Of course, there's a different strategy, a crazy alternative that seems to work: do the most you can do instead of the least
The opportunity for marketers today isn't to sell more average stuff to more average people,In a forty story building, if you have to rip out all the drywall, this is a multi-million dollar disaster Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case,In the developing world, there's often a sharp dividing line between the elites and everyone else
The web led to permission marketing, which throws a monkey wrench into the selfish rationalization of marketers,Joe Biden can carry a timer in his pocket Why don��t hotels have very simple alarm clocks?,Most of the great bloggers I read do just that
Losing RFPs, losing someone browsing through a store, losing a race,The other night I went to see Patricia Barber perform at the Jazz Standard PS the photos on the inside flap of the book are not just the people in the triiibe,Last March, I posted about an intern program I was starting
It's so tempting to believe that we are merely broadcasters, putting together a play list and hurtling it out to the rest of the world,It doesn't work if you answer all the queries If you don't show up, your opponent gets the entire airtime slot,If you send me a press release, I will go out of my way not to mention you here
You'll find someone else who really knows this stuff,Creativity demands exposure to market needs, and insulation from market fears A service aimed at creating videos for bestselling authors doesn't have #1,Or a genetically damaged chimp isn't going to have as symmetrical a face
It's also a great way for an entrepreneur or small business to have fun, create value and make money,Example: iPhones come locked so they can't be used with other carriers, so people spend hours and plenty of money to 'unlock' them If you position yourself as a company with real people eager to make every single person happy--you better deliver,Instead, he always did the right thing because that's who he was
