If you can't leverage the worldview they already have, you are essentially invisible,Bonus audio interview: my hyperbolic rants and a few insights about the future of ebooks It doesn't match my worldview, but it might match yours,If you're a hunter, are you wasting your gift chasing shiny but ultimately worthless objects?
The opportunity for marketers today isn't to sell more average stuff to more average people,In a forty story building, if you have to rip out all the drywall, this is a multi-million dollar disaster Instead of arguing for a course of action based on the status quo or your emotional gut, describe the theory of the case,In the developing world, there's often a sharp dividing line between the elites and everyone else
That's really the only questions between you and a sale,It's almost impossible to communicate something clearly and succinctly to everyone, all the time Newspaper execs thought they had the power to fight Craigslist,The governor of New York faces an interesting choice
That's okay, as long as you really don't have a choice--you need a system like this, and they have it,There isn't one in the top 10 that's personal Another reader wrote in complaining about Apple's insistence that they don't want to know about your great ideas,Of course, sometimes the thing you want is on the other side of that body of water
You need to offer a community that increases in value as it scales, or a unique perspective or technology,There are very smart alternatives in almost every category No, because they're doing work that matters,So that means you must create a product that doesn't require a superstar to sell it
No clear-cut distinction can be drawn between professional and amateurs in science: exceptions can be found to any rule. Nevertheless, the word "amateur" does carry a connotation that person concerned is not fully integrated into the scientific community and, in particular, may not share its values.
