On a website, a pop up, a popunder, a cloaked IP address, a persistent window that won't go away, loud headlines and calls to action,Those days are all getting intermingled now We're seeing a dramatic increase in this category,Or at least I despise the human nature that creates that behavior
You can whine about the government or your friends or your job or your family, but nothing will happen except that you'll waste time,It's not a silly exercise, in that it helps people speak up and it communicates forward motion People are moved by stories and drama and hints and clues and discovery,Hint: there is no category of: does risky exploration, never fails
I figured my job was to leverage those assets,In the new transparent age, it's really difficult to tell two stories simultaneously It's possible to go through a hundred blog posts in four or five minutes once you get good at it,No need to use class time to learn how to use a fountain pen
Or we buy smaller items for the same sense of reward,That means that generation after generation of staff has been hired to keep doing what's working It realizes that treating people with respect is the best way to earn their attention,When you bother 100 customers to get useful data from 2, you just paid a marketing cost
The market now expects and demands an unreasonable effort and investment on your part,Exploring helps you figure out what you can do the next time you present or perform or interact This mix creates the perfect opportunity to play it safe and to follow the leader,On the other hand, if they're at the table because you're persistent or charming, the only problem they have is, how do I get out of here
The art, then, is to pick your niche, not to freak out about how to yell about it,For him, at least this one time, he liked the way it felt to be seen as a leader, to go first, to do an experiment Choose the long-term, sacrificing the short,We could call it an anxiety program, instead of a tax
In fact, somewhere along the way we made 'irrational' into a bad word, but it shouldn't be,If I give you something, or way more than you paid for, an imbalance is created You wanted to have the right number of trucks and drivers to handle whatever the factory produced and to get it where it needed to go,When a global slowdown, national tragedy or random event hits, people look for someone to blame
100 people doing something at the same time has far more power than 300 people doing it over time,Build a network of experts and make it available for hire In other words, you're cramming 32 ideas on a slide, and you're sitting on that slide as you drone on and on,More and more, I'm seeing bus company behavior from previously great organizations
One way we tried to encourage that was to build 200 sample pages, pages brands could adopt,Anytime you hear, I don't have the time to understand this issue, I'm too busy being upset, you know that something is wrong It also knows how often those people retweet, amplify and spread your ideas,Why I needed to know my RPMs when I couldn't do a thing about it is beyond me
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