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On a website, a pop up, a popunder, a cloaked IP address, a persistent window that won't go away, loud headlines and calls to action,Those days are all getting intermingled now We're seeing a dramatic increase in this category,Or at least I despise the human nature that creates that behavior
It's interesting--years later, very few of the arrogant guys have done much of anything,Lots of people, lots of advertisers, lots of spending, influence all over the world The market rarely rewards off-the-charts creativity that comes from another solar system,Big organizations have the most trouble with this, because they don't notice the correlation
A second kind has evolved over the last few years, and that's a marketing campaign that spreads but isn't the product itself,If you work for a company headed off a cliff, hey, you're going too Albatross businesses are great to have but not easy to launch,Most hiring, especially in a down market, is handled as a mostly bureaucratic task
