If it's an old problem, it certainly does,Great brands are built on dissatisfaction For less than your cable TV bill, you can buy and read an important book every week,Many people struggle at work because they want more authority
If you can't be happy with that, then sure, go ahead and fire the customer, cause they're going to leave anyway,Let's define bear shaving as the efforts we go to do deal with the symptoms of a problem instead of addressing the cause of the problem If you're going to give me your phone number, you better answer it,At every turn, he acted as if he had a responsibility to his audience
The second circle are the people who hear about us from the first circle,Imagine how much leverage you have if you spend your time maximizing those common moments when it doesn't Learning doesn't care about workbooks or long checklists,It'll happen almost overnight, because reading them in isolation, without a connection to the community just isn't worth it
But what's the point of a strategy if your goals aren't clear, or contradict?,As you've probably guessed, like most things in our ever shrinking world, all marketers are now on an island No one buys a bar a soap unless the money they��re spending for the soap is worth less to them than the soap itself,If you want to be an insider at the Four Seasons restaurant, you might have to go thirty times and spend $3,000 over time
2010 is the year that the world will change,Not just stuff you can buy, but experiences, works of art, innovations of all kinds Patents are an option except they're really expensive and do nothing but give you the right to sue,It is very different from, here's what you might need
L is for Lizard Brain: This is a huge impediment to getting what you want, finding your calling and satisfying your customers,You can have someone take a short speech based on your book and have them turn it into a animated video For twenty years, the Billboard charts were easy to manipulate,Get in the habit of winning, of shipping, of having customers that can't live without you
The goal is to create an offering that can answer these two questions,If we're engaged with a stranger or someone we don't trust, we assume the worst They don't have the power to demand that we pay more for the same stuff that others will sell for much less,The dip is deep and long and essentially unsurvivable
I can't think of a product or movie or any other launch that has ever come close to generating that much direct revenue,In one experiment I did, 200,000 followers led to 25 clickthroughs Successful people rarely confuse a can-do attitude with a smart plan,PS for audio listeners, Linchpin is now available on iTunes
You can probably guess where this is going,Everyone with a credit card can do the purchasing, they just expense it How to choose? I can't afford to buy a book for everyone, so I needed to come up with a filter,In a joint venture or possible business arrangement, it's reassuring when the other person offers to drive
