It's this second doubling that gets you through the Dip, that leads to a breakthrough, that makes you remarkable,Email this ? Subscribe to this feed ? Share on Facebook You must tell a story, build credibility and a permission asset,Challenge the status quo, be provocative, touch a social nerve or create some other sort of interesting conversation
They spend all their time crafting services, products and stories that don't drop off,It's not that they're stupid, it's that you didn't explain it very well When a million people are taking your course, you only need 1% to pay you to be happy indeed,On the birthday of your company or brand, what would you like your customers to do?
