Avoid obvious mistakes, don't follow obvious successes,It is, it's here, it's now, and you win and they win when you accept it I am, however, arguing that once you have permission to talk to someone, finding new products or services for them is a smart way to grow,Simple old-school example: In 1984, I drove across the country from California to Boston to take a summer job at Spinnaker Software
Experiment quietly, figure out what works, do it more,How often do you or your brand initiate rather than react? How often do you tweet instead of retweet? Invent rather than exploit? There was an attention drought for the longest time,I hadn't been on campus in months, I was already busy running a brand in Boston, learning more than I could have in school
One of the reasons I so enjoy buying from small companies is that you know exactly who has their name on each and every policy,Sold at a discount from retail, with cool packaging, assembled by elves, delivered by Martians, blessed by enlightened goats What if now they're ready and they ask your advice? And, by the way, they have no real cash to spend,After much research, I'd like to share three tips:
There's an endless list of others that would like to break in, but it rarely happens,Or you can build a motorboat and deal with the noise and expense, but insulate yourself from the wind We read more than a hundred books, and the book learning happened quickly,Getting new people to enter your market is hugely expensive
Marketing to just the rational mind makes no sense, because the rational mind almost never decides anything by itself,For non-complete lists, alphabetical order makes no sense But solo? Exhort all you want, it's not going to do anything but make you hoarse,Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down
