If you're hiding from the market, it's difficult to do great work,Not enough dimensions for me to be fascinated by, and few people pay money to attend bowling matches And then, of course, a vacuum, because the important but less glamorous work didn't get done,One CEO worked as hard as she could to restrain herself, but failed and almost threw me out of her office by the end
The rest? They were busy building an infrastructure that now exists,We diddle around in the novice stage because we're afraid In fact, it's disrespectful, ill-advised and short sighted,Sort of like a movie producer, but for books
L is for Lizard Brain: This is a huge impediment to getting what you want, finding your calling and satisfying your customers,You can have someone take a short speech based on your book and have them turn it into a animated video For twenty years, the Billboard charts were easy to manipulate,Get in the habit of winning, of shipping, of having customers that can't live without you
That's because it's based on a snapshot, a moment in time,He also tells stories and acts like a real person As a book gets more popular, allow the publisher to give a rebate to the first # of readers,it's also more expensive to run in the short run
The next time someone tells you that they've seen a UFO, ask them about this article,Run an ad in traditional media or online and promise me a great newsletter, or a prize or news or even a discount if I sign up It's a difficult habit to develop, but an even harder one to break,You already know how to deliver excellent service that blows people away
