And yet, that's what so many managers focus on,And you rarely see someone become an overnight blogging success Asking what the medium can do for you instead of what you can do for the medium,Not as easy to implement as writing a big check for the Super Bowl, but a lot more effective
Online, though, I'm not sure the math is so obvious,When the customer does a lot of work for the seller, the seller can afford to sell it cheaper Instead, it's a job for someone with a writer's sensibility and awareness, but it requires entrepreneurship and organization,Scared people like to shoot the messenger
00001 cents less isn't going to boost your profit a whole lot,You could walk in downcast, walk out defeated and get a raise if your productivity was good The difficult work is doing a new thing in a way that people who have never seen it before will 'get it',Or you can choose to build in fundamental pieces that will make it more likely your idea will pay off
My rant about this points out that for most people, a traditional MBA is a waste of both time and money,Or you can blog your idea for several years in a row, slowly building up trust and making an impact over time Marketers fall into one of two categories:,By calling your bluff and by pointing out the possibilities, this reporting of possibility changes everything
And in the end, cynicism is a lousy strategy,You're under pressure to do that with your restaurant and your spiritual advice and your stump speech and your non-profit pitch The best shortcut, in this case, is no shortcut at all,The people you're trying hardest to reach won't sit still for repetitive messages
our goal was to have big, breakthrough ideas, not just to do good advertising,Paying for their mp3s should get you into a club, a club with continuing benefits Buy Poke The Box now from these online retailers:,The Meatball Sundae has a subtle but subversive lesson: change the media, and the organizations change too
At the same time, it's interesting to note that very few people make a lot of money from popcorn,If it's a place where we're used to good news or important news or just paying attention, we'll do that If a newspaper, a radio station or a TV station doesn't please advertisers, it disappears,Only borrow money to pay for things that increase in value
They're not anonymous and they're not masses,Would they sell it to me? No, it's rental only It's about making the introduction meaningful,Then, when you do your not creative thing, most people will think it's pretty creative indeed
C is for Choice: I didn't coin the term the Long Tail, but I wish I had,Take the permission you have and work your way up If all you're doing is increasing the number of digital spectators to your work, you're unlikely to earn the conversion you deserve,And the hardest problem is that we're running out of strangers
Which one will make you more likely to be invited back, or to be the backup if the first choice fails?,Michael Cader offers it to book publishers and does quite well Archie and I pretend to talk about action figures,They took it personally, and their outrage led to more donations and bigger turnout
Why not consider making it easy for the confused to ask for help? And treat them with respect when they do,The bestseller list of Kindle titles is much less tech-heavy than Amazon's list was in the early days of the web So do sports teams and stores that have lines out front in the middle of winter,The math, however, tells us something different
If you run a pizza place and a large pie costs $10, your gross margin is $10 minus the cost of flour, water, yeast, tomatoes and cheese,It's ad hoc, it's based on our community, but we pick it and then magically, we stick with it The net has spawned two new ways to create and consume culture,It's a nice thing to do for someone who matters to you
