People don't coalesce into active and committed tribes around the status quo,Extend yourself a little and they'll want a lot I'm guessing that more than half the people who started reading this post never finished it,The resistance is the voice in the back of our head telling us to back off, be careful, go slow, compromise
The easiest form of management is to encourage or demand that people do more,Loyalty is what we call it when someone refuses a momentarily better option If I do it that way, it increases the chances that it won't,They'll say, what were you thinking! and talk about it even more
[Ouch, it seems to have been deleted] [Torley found a copy here],I started changethis with some talented interns a few summers ago, and because I'm not involved with it any longer, it's cooler than ever $200 an hour is totally reasonable for work like this,One after another, it��s a pleasant adventure
If your online friends aren't egging you on,If you need the other person to slow down and explain every little bit, you've missed the point Once there's a category, a ranking, a place to battle for supremacy, we run for it,Marketing, it turns out, works precisely the same way
It was a coupon book filled with free drinks from various bars in Cambridge and Boston,probably not stupid, probably just uninformed Even worse, poets that try to get paid end up writing jingles and failing and hating it at the same time,No grunt work, just interesting stuff to try
One secret of 'small is the new big' thinking is that you won't fail and you can't fail and you don't need to worry about a bailout,Backlist doesn't show up in the news, but Google is 95% backlist Today, celebrities hire publicists who have no other job but to get their photographs to appear in print,This isn't about ignorance as much as it involves effort
Technology companies have been running this race for years,Marketers rarely think about choosing customers It doesn't matter if you use ALL CAPITAL LETTERS,A big car on a wet frozen lake goes nowhere
All those assets together comprise most of what Amazon has built over the last decade or two,Either that or encourage other people to do it No room for all of them here, but I've made a handy one-page guide to some books I've been reading lately,What changed? Before the intervention, the producer didn't understand, didn't believe, didn't fear the Godfather
But it's cheaper than advertising and cheaper than losing a customer to the competitor who had the discipline,The first: The Times' list is completely fictional So, how do you persuade the status quo police to stop treating you like a potential spoiler? You don't,If I want to license the Armani name I can't just pick up the phone, get a rate card and use it
Monday featured TWO stories about Barbara Walters and her new book,You were going to spend how much to distract me from what I was doing? You can't hire that guy because he's not as good looking as George,I��m almost done-almost done with all the good news
The change I want to make in the world, unfortunately, does not itself generate much money,Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect A rock star exists in his own unique space, and if you met him you probably wouldn��t like him,Andrew Kaufman's book does the same thing, but in a totally different way--with text that has the same power of a great cartoon
There are more good ideas, right here, right now, for free, than ever before,Of course, he was right--given his assumptions You sit down to write another blog post and perhaps you cut yourself a little slack, because another one is due soon,Notes start shallow, but if you push, you can get deeper, stripping away layers of previously unexamined instinct
