Savvy Turtle Inc is a privately held American clothing company known worldwide for its Savvy Turtle brand of High-Quality Trendy T-Shirts. founded by James D. Wilson in 2000. The company makes apparel and accessories under brands including the Savvy Turtle. line and the Comet Crab line for women and men alike. It is headquartered in Madison, Mississippi. The company's products have been popular since the late 2000s; they were originally associated with the Military Armed Services & Families and moved into the mainstream West Coast culture in the early 2010s. It is most often associated with aspiring Americans. The style is based on Hand Drawn Illustrations, its brand features a Turtle as its logo.