“Now it’s big business,” said Farley, who came to Ford after running Toyota’s Lexus luxury division.
Lexus “tried to be everything to everyone,” Farley said. By contrast, Lincoln is aiming for a buyer who is younger, more female, more educated, with a higher income and living on a coast, said Derrick Kuzak, head of global product development. Lincoln will have seven new or significantly modified vehicles by 2014.
