They write about the big checks VCs hand out and they lionize the organizations that make a splash,[Example: In the last month, four of my books have been mentioned in the NY Times To really stand for something, you must make difficult decisions, mostly about what you don't do,It's essentially impossible to tell a story to an entire population and have it resonate with all of them
Not the second-best or someone who will try really hard or someone who is pretty good at that and also good at other things,Jewelry Central is a really bad brand name But the bounce rate is still that scary 75%,The blog asks if cell phone cameras are somehow at fault here
If you act small and think big, you are too small to fail,But given that you've got enough bench strength, enough remarkability to spare, now what? You can't be the low-price, high-value, wide-selection, convenient, green, all-in-one corner market,A worldview is a lot like the strings on a piano or the cables in a bridge
Like a wardrobe, I think a few simple guidelines can save amateurs like us a lot of time:,Occasionally, an accent is a marketing advantage You can play along, or you can be so clean and so straightforward that people are stunned into loyalty,Dunbar postulated that the typical human being can only have 150 friends
Buy Poke The Box now from these online retailers:,World class designers, artists, illustrators, photographers, strategists, potters, copywriters, programmers--they're all one click away On top of that, you need skills, systems, machines and a team that works,Dove does both in this now-famous commercial
Traditional corporations, particularly large-scale service and manufacturing businesses, are organized for efficiency,The future of labor belongs to enlightened, passionate people on both sides of the plant, people who want to do work that matters no, she's staying half a step ahead of her tribe, establishing the standard as she goes,The breaking news mindset isn't just annoying, it may be distracting you from what really matters
If the sales rate goes up, give the call center person a raise,Glasses let you change your brand if you want to What if registration gave you a choice of 5 or 10 or 1,000 different newsletters you could get for free every week,Every weekend there's a line out front of the Avis rental car window on the upper west side of NYC
It sounds a bit pretentious, but then, so do most terms marketers use,Today, of course, permission is an asset to be earned If a kid in school is listening to Ini, it counts,Not that surprising, actually, since if your 'need' is for that sort of content, you're going to click often, and forever
I think you should fire this person immediately,Then the accurate statement is, Under the current rules and assumptions, we're going to run out of cash The first one is critical, because if you don't have permission, or knowledge, or word of mouth, you're invisible,A sick peacock isn't as spectacular as a healthy one
Buy Poke The Box now from these online retailers:,If you're not telling a story with some aspect of your marketing choices, then make sure that aspect is exactly what people expect If you don't, it's not hard to find someone to teach you,Loud means proud and joyful and with confidence
It would make a change if you wanted it to,The most important decision-making rule you learn in business school is still largely misunderstood There were some great guest lecturers as well,Snark is clever and funny and easy to spread
What matters to the manager is the relative amount,It was probably 6 weeks of work for a motivated committee, and I did it in one swoop Her new book, The Blue Sweater, publishes in the United States this week,You can find really good coverage of new Twitter tools here and here and here
