Matt has a masterful post up about what it means to ship,I'm investigating new ways to make this more efficient going forward You get hooked on them or they demand more attention or they make too much noise and the less-shiny projects or people whither away,As the medium changes, publishers are on the defensive
So you have to be consistent all the way through and end up creating a conversation after the purchase,Back in the 1960s, TV shows took great pains to catch you up on what had happened so far This is your moment, but I'm afraid it won't be easy,If you're looking for a big purple totem pole, here you go
Forgive me for promoting my own project, but Squidwho just feels right to me,Wow, I thought, this service is really getting traction Doesn't matter whether she is actually a dolt or not,My ebook Really Bad Powerpoint has generated plenty of mail and comment in the years since I wrote it
It might feel scary, but rationally, it's not,Every day it's a whole new crop that need to figure out what RSS is and how to subscribe Surely you can do more than just sheepishly hand someone a business card they have no reason to save or remember or use,Castrol gets both rules right in this inane commercial
If an authority figure corrects your behavior, does the intervention lead you to push back and make the behavior worse?,Everyone is entitled to a lawyer, and it's up to the jury to decide You might be impatient or unable to stick to your decision to take this particular road, and thus you're always starting on a new road,You don't need to make a big deal of of it, subtle is enough
Go find someone you care about, hand them the book and insist they read it,So we switched our system completely and did it in a totally different way I got an email from someone who had hired a consulting firm to help his company find their true brand selves,One way to think about running a successful business is to figure out what the least you can do is, and do that
Economists have been particularly surprised by favorable inflation figures in Britain and the United States, since, conventional measures suggest that both economies, and especially America's, have little productive slack.The most thrilling explanation is, unfortunately, a little defective. Some economists argue that powerful structural changes in the world have upended the old economic models that were based upon the historical link between growth and inflation.
A lot of those marketing geniuses brought hubris to their work,The Times abdicated their role as the leader of the conversation about books As he was finishing it, The Andromeda Strain came out and was a mammoth bestseller,Doing 4% less may very well get you 95% less
The appropriate response is not to try harder, to bear down and grind it out,Before we do that, let's spend more time deciding if there's a problem or opportunity here The internet has created a long tail of heroes,When he states that something is impossible, he is probably wrong
While warnings are often appropriate and necessary--the dangers of drug interactions, for example--and many are required by state or federal regulations, it isn't clear that they actually protect the manufacturers and sellers from liability if a customer is injured.
But why would you build that as the foundation of your plan?,Shipping atoms is difficult, and crossing borders is more difficult still No, you don't have to make average stuff for average people,Authors need publishers because they need a customer
The enormous social pressure and the expectations that come with it lead to misunderstandings and confusion,Initiative is very difficult to teach to 28 students in a quiet classroom [Even better, I'm told it means 'love' in Hebrew],The killer app for the PC was Lotus 1-2-3
