This is the circle of followers, friends, subscribers, customers, media outlets and others willing to hear our pitch,The best time to do great customer service is when a customer is upset Should this be about school or about learning?,The internet eliminates the friction and the barriers that made it natural for there to be just a few media outlets per sector
Losing RFPs, losing someone browsing through a store, losing a race,The other night I went to see Patricia Barber perform at the Jazz Standard PS the photos on the inside flap of the book are not just the people in the triiibe,Last March, I posted about an intern program I was starting
This took years and cost millions of dollars to develop,A refrigerator is ten times more convenient than an icebox After all, they argued, how could they wipe out their current business just to succeed online?,If you break too many rules, it'll backfire
Personal marketing plans run into the unstated table problem all the time,Buy Poke The Box now from these online retailers: Sonia has a great post about what happens when you try to close the sale,These tribes of people are arguably a more valuable creation than the fish that were caught or the physics that were learned, right?
You'd be amazed at the difference it makes,As part of a promotion we're doing, I built a Squidoo page about my friend Jacqueline As Wikipedia matures, there are hard decisions to be made about depth and breadth,instead, his competitors work to raise their game and everyone benefits
L is for Lizard Brain: This is a huge impediment to getting what you want, finding your calling and satisfying your customers,You can have someone take a short speech based on your book and have them turn it into a animated video For twenty years, the Billboard charts were easy to manipulate,Get in the habit of winning, of shipping, of having customers that can't live without you
And you're left with an overstock situation,I collect pictures of crowds stunned by a baseball bat heading their way These folks end up spending more and more time on the get to tasks,That's why really well done HTML email works, as does unique, hand-typed text email
If there's a thousand people waiting outside of a store, we instantly believe we're seeing a phenomenon,Build a network of leaders and represent them to advertisers, marketers or recruiters What if you blew it up? Just one word on a slide,You don't need lots of money or squadrons of people to change this, you just need to care
That's fine, I guess, because for most shipments, the post office is both a monopoly and a pretty good value,And if you run or seriously influence a non-sectarian non-profit, I'll be doing a free seminar in my office on December 10th He also said that 95% of his customers have recommended his product to others,Even when you're doing nothing but good, fear of change is going to cause a lot of people to object
I've maintained for years that marketing is so powerful that marketers have to take responsibility for the choices they make,If they're shy, you can even do photographs in groups of two or three If you sell out before ship date, that's great, because next time people will be even quicker to order when they hear about what you've got,Clay Shirky's book on social media is a classic for the ages
