Those are the people who love microbeers and haute couture and Civil War memorabilia,But, like I said, I'm just thinking off the top of my head here, just brainstorming, and none of this is written in stone But since it's so much fun, why not do it for someone who isn't the Pope? Like your next customer?,I��m not saying it��s moral, or immoral, I��m just saying it��s different and we got to accept that
In fact, somewhere along the way we made 'irrational' into a bad word, but it shouldn't be,If I give you something, or way more than you paid for, an imbalance is created You wanted to have the right number of trucks and drivers to handle whatever the factory produced and to get it where it needed to go,When a global slowdown, national tragedy or random event hits, people look for someone to blame
Google, after all, isn't broken, not in terms of solving the iconic how do I find something online using my web browser question,Fourth, he figured out a way to use scarcity to create promotion And some organizations are just better suited for this opportunity than others,Buy Poke The Box now from these online retailers:
You can probably guess where this is going,Everyone with a credit card can do the purchasing, they just expense it How to choose? I can't afford to buy a book for everyone, so I needed to come up with a filter,In a joint venture or possible business arrangement, it's reassuring when the other person offers to drive
Having a monopoly is fun and exciting and fraught with power,Amy points us toThe Digg Toolbox: 70 Digg-related Scripts, Tools, and Tutorials I tried to sum it up like this: Not only can't I imagine charging for my blog, I'm practically in debt to the people who read it,The best thing a marketer can do is have the attitude that customers deserve a little slack now and then
It's why I don't use Twitter or travel the country visiting bookstores,I'd get the bill, sigh about the fee, consider the hassle of switching, pay the bill and move on You tell the RSS reader which blogs and news feeds you like, and whenever it senses that signal, it goes out and grabs the post for you,The goal of the marketer is to have no one click on the ad EXCEPT for people who intend to buy
In the fiscal year just ended, Harvard paid its top five investment managers an average of more than $4 million,Carefully focused free email newsletters, and then blogs, each with an editor and plenty of relevant and useful ads This is a long, rambling story with a useful punchline,With three superstars doing these jobs, it's possible you can create almost anything
Another example: When dealing with a customer, assume that unless there is good evidence to the contrary, they are trying to rip you off,My friend Lynn coined this phrase, and it really resonated with me It's more than 240 pages long, and it's free,Options I'm aware of: If I don't know about you, you don't exist
No amount of signs, service and wonderful marketing is going to get me to pay you to drill my teeth when they don't hurt,is this plate of food worthy of what went before it? Blogging about blogging, writing about writing, documentaries about documentaries, songs about songwriting,isn't going to do the trick as a response
You must not fight the cycle, you must transform it into a different cycle altogether,Crowd accelerated innovation is the latest TED talk Like a custom made suit, a mentor is a fine thing to have if you can find or afford it,No business buys a solution for a problem they don't have
The mechanic can have a simple digital voice recorder,Often, the best marketing doesn't feel like marketing at all Sooner or later, people communicate with people,If it touches the user, if it involves a story, if it's part of the product, it's marketing
