There's always a gap between the short-term results of a well-polished system and the first results of a switch to a more efficient one,But you paid $500 for the seats! Should you stay? But instead of asking someone to hire her, she is looking to hire a boss,Not the book, but what they thought the book was about based on a blog post summary of the book
Groucho didn't complain about this or argue that people should respect the hard work he and his brothers had put in,If I had to pick a book of mine to recommend that you haven't read yet, it would probably be All Marketers are Liars If you have a Facebook page and people can YELL at you there, for all to see, it makes you vulnerable,She'll recommend the restaurant from Zagats, not from Chowhound
[LAST UPDATE: As of 9 am NY time on August 10th, invites are closed,It got me thinking about what it takes to make change, particularly change in the way markets respond Shouldn't Tim's entry be many pages long? He's one of the great thinkers of our time,In Ultimate Frisbee, there are no referees
Some are billion-dollar brands, some are tiny ones,We're going to work for the Man, letting him do the hard work while we work the long hours If I were McDonald's, I'd just add another item to the menu: Extra sauce, 20 cents,Not sales, not links, not relevance or date of publication
With so many options in media, interaction and venues, you now get to choose what you expose yourself to,The thing to do is invest in scary innovations, large leaps, significant savings And Michael Jackson's record deal is the last one of its kind,The work you do when you spread the word or run an ad or invent a policy is likely aimed at one of these four groups
It turns out that a fast-growing trend is also likely to become a fast-fading trend,Marketing is too powerful, imho, to be wasted diminishing someone's humanity How can schools justify taking $100,000 in cash and teaching exactly the wrong stuff?,Going fast, doing your best and then slamming into a cliff works best for Wile E
Faith and beauty and a desire to change things can't be easily quantified, and we can't live without them,Sending someone a gift over the transom isn't a gift, it's marketing Five minutes a day you might defeat the lizard brain long enough to stand up and make a difference,Acknowledge the rage but cease to engage, whenever possible
In fact, in a digital world where everything can be measured, we all work on commission,Confirmation is cheap, easy and ineffective Marketing online takes too much measurement, patience, creativity, technical knowledge, flexibility, speed and authenticity,The photo was taken just before I fell in the Hudson River
Some will appear on the end papers in the next printing of my book,' We prefer the vivid anecdote to the dry and statistically useful fact, which in a complex world, is to our detriment Is this a different sort of work? Is raising your hand in class too much to ask of you?,Sometimes, the work is the work and the goal isn't to top what you did yesterday
More opportunities to connect and lead and make a difference and an impact and a living,Criticism of your idea is usually based on assumptions about the world as it is This sales call? Don't worry so much, the call list is endless,You can test those notes, see if they occur in other people when you vary the inputs
You might still take a long time to get up to perfect cruising speed, but you can initiate a turn on a dime,A promotion so powerful that people can't help but engage Take what comes, sort it, leverage it, improvise and make something worthwhile out of it,The causes change, but the fear remains the same
When, for some random reason, they ebb and you have a really light few hours--admit it, you check more often,Should your product or service be very good, meet spec and be beyond reproach or Call it the leveraged-nano-MBA for lack of a better name yet,The list is hand tweaked, unreliable and often wrong, but it's still a great thing to have happen the first week a book is out
