What’s That Flavour: The Rise of Fruit Beer.For generations, working men and women have come home from work or gone to the pub to sup a well-deserved glass or bottle of beer. The ritual has remained virtually unchanged for years. Nothing takes the edge of a tough day like a cold, refreshing beer. But in the last few years, a change has begun to happen. People are still choosing to have a drink after work. But to paraphrase Captain Spock, ‘It’s beer, Jim, but not as we know it’.