Winning sites on the web almost always have terrible design and terrible logos,�� He understands at some level that music is often the soundtrack for something else Snopes will then tell you whether it's a hoax or not,They're promoting tactics or products that actually benefit the person they're reaching out to
If your brand has any traction at all, people are talking about you,There isn't just one professional association of idea spreaders, with everyone else being passive Email this ? Subscribe to this feed ? Share on Facebook,The next morning, my dentist explained that not only doesn't Anbesol work on exposed nerves, it makes them worse
Are their tactics reserved for giant consumer fads? I don't think so,The curves represent different ideas and different starting points But they realize that one without the other is unlikely to get you very far,I want to be the very first author to announce a new project for Apple's tablet
Question: how would knowing that the planet would disappear in 10,000 years change your typical day?,Everyone is a journalist, of course, but just a few do it for a living So, that's what we're experimenting with on Linchpin,If it's not good enough for you as a consumer, why should it be good enough for you as a marketer?
Key truth: you can't be the badge for everyone,It's almost as if everyone is just waiting for an excuse to do less We want to belong, and yes, we want to be led,People are fickle, but we're generally rational
I say relatively because there are few products that need everyone in order to succeed,That means, for example, that finding a rare song is essentially banal A simple redefinition transformed the quality of their day, and more important, the perception of their work,That's why a personalized letter works better than a generic resume
Does everything have to become completely transparent?,The web likes businesses that have members They are angry that I'm now writing about something outside my defined area,The purpose of a presentation is to change minds
The scalable, profitable strategy is to change the game, not to become the most average,The data shows that famous colleges underperform many cheaper, friendlier, smaller colleges I'll email you in early January when the books ship,When there's enough choices, it means that some things will never get picked
Day traders have always understood this--all they do is trade on uncertainty,Turns out that the entire body is not supposed to debate an issue that's been seized by the Security Council He can also charge whatever he likes to the people who need the cane juice, because without him, there's no juice,Take a look at Clay and Ishita's new magazine, Fearless
Work in a high stress place and you're likely to become a highly stressed person, and your interactions will display that,That service you thought was so remarkable is now standard If we set that luck aside, though, something interesting shows up,It's not just theory, it's a vitally important marketing concept
The fact is, business people do copywriting, simple legal and accounting work and more, on their own, every day,It's your job to make those charts and tables and graphs and brochures Having a community-based quest means that there's less room for whining, for infighting and for dissolution,On one hand, black hat tactics, scams, deceit and misdirection are far easier than ever to imagine and to scale
