With the Cadillac ATS, GM is attempting to break into the industry for small luxurious sport cars now took over by BMW 3-Series.
If Cadillac can gain a foothold in the segment, it will be highly lucrative for GM. Cadillac currently doesn’t have a car that can compete with the 3-Series.
The company says the rear-wheel drive ATS will be quick and nimble, with a sophisticated suspension and the latest in electronic touch-screen technology. It’s designed to be quick and nimble.