The challenge is to find a field where the Dip is small enough to get through but big enough to matter,THEN I show you the slide with all three countries on it, and I can say, When you have almost complete penetration, the entire game changes Hamas leverages and extends its power with the Palestinians by providing health care in neighborhoods,And the story is so irresistible for both parties that it can't help but spread
There's no Knopf bookstore, no Random House store,And I hate to say it, but they're not smarter than you either The second is a little more subtle: does the bad behavior spread or damage the experience of the good guys,If you're an author or publisher, time to play ball
For individuals, the internet represents an increase in leverage,During the last recession, plenty of entrepreneurs scored by selling businesses on doing a phone bill audit Riskier, sure, but they stand for something, they don't just steal share,When you respond to treatment, that's a plus
We spend so much time smoothing things out, we lose the opportunity for change, or for texture or creativity,Real estate, of course, has a long row to hoe now Yes, you want an alert from a friend when it's really a friend and really an alert,If you think that's a friend of yours on twitter, don't be so sure
Viacom spent a ton on MTVi, and look where it got them,That's how most CEOs and top managers make decisions Last year, more than $8,000,000,000 was wasted on these cards,I used to have one place to buy insurance for my company, now I have thousands
Two ends of the spectrum, with lots in between,It's a lot easier to leave the doors of your house unlocked when you live in a remote village--one where everyone knows your name They bring out the good news of the long tail phenomenon, which we all know, connects niche audiences with niche productions,To take risks and to make the world better by being amazing
There are many businesses, though, that have no other useful tool available to build market share,In the middle of its biggest growth spurt ever, just before Christmas, Apple fired 800 of its employees for stealing Not the brand, not the experience, but the product,The marketing: Everything, even laptops for kids, works its way through the innovation diffusion curve
Here's the problem: in most endeavors, a small increase in risk can double the reward,Fifteen years ago, someone coined the term, Eternal September This is a simple mantra that is going to change the way you attend every meeting and every conference for the rest of your life,The good news for you is that money is not a barrier, which means that marketers of any size can play
In fact, it may very well shed light on great opportunities you've been missing,Eight combinations of the three choices are available and my guess is that all eight will be tried Buy Poke The Box now from these online retailers:,As Zig has said, I can understand why you're not interested
This took years and cost millions of dollars to develop,A refrigerator is ten times more convenient than an icebox After all, they argued, how could they wipe out their current business just to succeed online?,If you break too many rules, it'll backfire
If someone is going to buy from you, is it because you're the cheapest? That's a hard thing to maintain,We misunderstand a comment or a gesture or a policy or a contract Ten million in profit is a lot to someone starting with zero and trying to gain share,He can do the natural thing, the thing with momentum, the thing he's been trained to do his entire life: run for a full term
