If you bring your bike in for a tune up, it will cost $39 and take a week,Not a note book, a tool for writing down facts Before him, it was just a crazy dancing guy and then maybe one other crazy guy,By putting something up for all to see, you start conversations or remind people of the mission
And the problem with treating all customers the same is that customers aren't the same,In the fall, a new trim size edition of Purple Cow is coming out I got some fascinating responses to yesterday's post,Years ago, I visited the offices of DC Comics and noticed some plaster on the wall of the conference room
They spend all their time crafting services, products and stories that don't drop off,It's not that they're stupid, it's that you didn't explain it very well When a million people are taking your course, you only need 1% to pay you to be happy indeed,On the birthday of your company or brand, what would you like your customers to do?
And ironic that you can read Chris's arguments the most cogently by paying for them,You've just trained him to say no, you've taught him you're both selfish and unrealistic The second approach is to write it down and not go to bed that night until you know the topic better than the person who brought it up,I'm the first person to admit that compared to you, I have no idea what I'm talking about
