The RFP is an organizational punt, it's a way of saying, it's all a commodity, we can't decide, cheap guy wins,The dollar isn't about expense, it's about selection and choice and commitment That's because [dot] com uses just four characters to say, we have a website and this is the address for it,Paying is a weird word isn��t it? You want me to pay you something-my attention
You need to offer a community that increases in value as it scales, or a unique perspective or technology,There are very smart alternatives in almost every category No, because they're doing work that matters,So that means you must create a product that doesn't require a superstar to sell it
While this may dissuade a few people from pushing ever farther, it will in fact motivate a large number of people to up their game,Instead of polishing that turd, why not work harder to think of something remarkable or important to say in the first place? If you are familiar with a great restaurant just down the street, that raises the bar for a new restaurant to get your business,Why fight for a bigger piece of pie when you can make the whole pie bigger, the marketers think
If your website offers a banana, people are going to click on it,But if you're winning by cheating the clock, you're still cheating The smarter the world gets, the better he does,The best videos are simple, short and shot on a neutral background
